Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Search Engine Optimization (SEO ). Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

OCTOBER 25, 2016

I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. Blank stares.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. ” 12 Perspectives on How B2B SEO Can Better Support PR & Communications by Search Engine Watch.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. There’s no advertising. appeared first on B2B Marketing Blog | Webbiquity. It may not matter.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2011

Answers.com defines karma in a couple of different ways, both of which apply to social media marketing: 1) “The total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny.&# Good social media marketing creates positive karma.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

Answers.com defines karma in a couple of different ways, both of which apply to social media marketing: 1) “The total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny.&# Good social media marketing creates positive karma.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. You’re only in advertising because you couldn’t hack it in medicine.’

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. The only caveat is that this may whet your appetite for the full version (see below). Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

APRIL 26, 2011

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. Used properly, the tool can help agencies generate new business and advertisers improve the effectiveness of their AdWords campaigns.

Consultant 137

Consultant SEO Adwords Tools 137

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. But apparently not. Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

NOVEMBER 5, 2012

That’s clearly good for searchers, as search engine results have become more relevant and useful. But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. ” • Content isn’t just the job of marketing and PR.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Simplify your messaging: Video marketing.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

DECEMBER 15, 2020

Advance your skills in front-end engineering, Node.js, and beyond! Key resource for B2B marketers for brand impact and lead generation. Our time tracking & billing software is used by small to medium sized law firms, management and marketing companies. Cloud-Based agile #marketing measurement and #optimization.

Company 149

Company Twitter Software System 149

Webbiquity SMM

DECEMBER 27, 2011

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Some of those intersection points are within the marketer’s control — and some aren’t.”

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How are your competitors approaching the market? What online publications do they read?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Utilize best practices in social media marketing and online PR.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

JANUARY 15, 2013

Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success? SEO for Facebook – New Video Revealed by Search Engine Journal. ” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

FEBRUARY 11, 2013

Most effectively use Twitter advertising? Two new features for self-service advertisers by Twitter Advertising Blog. 6 Tips to Get Retweeted More Often by Search Engine Journal. Twitter Cards: How Savvy Marketers Get More Out Of Twitter by Marketing Land. Spend your time more productively there?

Tools 192

Tools Twitter Tips HootSuite 192