Small Business Mavericks

MARCH 26, 2011

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Bing (or Windows Live), and smaller PPC search engines. But then Facebook became the popular social network and introduced its own PPC advertising model.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

APRIL 25, 2011

» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. 2 Responses to “Where Should You Spend Your Marketing Time? Social media is fun.

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? It depends on the market and how well you get your information out. Search Engine Optimization (SEO) is actually the better way to go for small businesses.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

MARCH 30, 2015

While the zombie apocalypse isn’t a reality, online marketing is, and there are actually striking similarities. This is a quote from A Survival Guide for the Overwhelmed Online Marketer from Search Engine Journal’s SEO 101 Series. That’s P for Priorities , those basic online marketing survival strategies.

Marketing 70

Marketing Journal SEO Reputation 70

Small Business Mavericks

AUGUST 26, 2015

Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. From there, search engines, forums, and pay-per-click advertising took over. Blogging took off like a rocket followed by social networking and video marketing. What is the Essence of Internet Marketing?

Forums 70

Forums Sports Marketing Directory 70

Small Business Mavericks

NOVEMBER 30, 2015

In a sense, all marketing is generating leads. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

JULY 27, 2015

Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques? As long as people drive cars and there are roadways, there will be outdoor advertising.

Advertising 70

Advertising Meeting Travel Eventful 70

Small Business Mavericks

OCTOBER 9, 2015

When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Video marketing has matured. Video marketing has matured.

Marketing 70

Marketing Meeting Strategy Mobile 70

Small Business Mavericks

DECEMBER 5, 2011

You might as well jump on the bandwagon and market your business this way. SEO stands for Search Engine Optimization. If you focus your blog posts on the proper keywords and phrases, then you’ll increase your chances of obtaining high search engine rankings. Blogs are wildly popular.

Marketing 105

Marketing How To SEO Small Business 105

Small Business Mavericks

NOVEMBER 1, 2012

Internet marketing is not only about chasing SERPs for that coveted No. Nor is it all about driving traffic and conversions with pay per click advertising. Savvy Internet marketing is all about taking advantage of every opportunity and using multiple channels to promote your website and business. Don’t miss out on it.

SEO 93

SEO Mobile Engineering Organization 93

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Without a strong social presence on the particular network, the advertising may not be as effective.

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

AUGUST 27, 2014

” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. PPC for Small Business adwords adwords optimization online marketing strategy PPC' I think the most important tip to keep in mind is #10.

Adwords 121

Adwords Campaign Tips CPC 121

Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. Update your blog daily. Is this hard?

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

NOVEMBER 7, 2014

Billy McCaffrey gives us some of that wisdom and fizz on Search Engine Journal with 7 Tips for a Killer Call-To-Action. Online marketing strategy can be a challenging thing. Online and Offline Marketing and Advertising call to action cta online marketing strategy tips' What do you do?

Discount 107

Discount Price Journal Mobile 107

Small Business Mavericks

AUGUST 31, 2015

Search engine optimization – Start by optimizing your web pages for search engine traffic. One visitor to your website from a search engine is worth ten from paid sources, because it’s a free source of traffic. So your first step to increasing your online business is to generate more traffic.

Directory 70

Directory Engineering Social Media Review 70

Small Business Mavericks

JUNE 24, 2014

Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Smart Facebook Advertising. Other Paid Advertising Platforms. Reddit Advertising. Social Media Scheduling. Niche-Relevant Communities. Competitions. Then pick one thing.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

AUGUST 8, 2013

Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Search engine optimization. Video marketing. Demographics matter a lot in marketing. Does it include a particular demographic?

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

DECEMBER 8, 2015

Google still likes fresh, original content, and writing a blog is the best way to feed solid meat to the most popular search engines on the planet. Blogging is not your only online marketing channel. This is how you should think about your online marketing. That’s why blogging is not your only online marketing channel.

Blogger 70

Blogger Engagement Advertising Engineering 70

Small Business Mavericks

DECEMBER 21, 2015

In the early days of Internet marketing, there weren’t that many channels for a small business to use for getting the word out about their business. There were a few primitive forms of search engines. Then there were web rings and a few ways of advertising your website in hopes of driving traffic to it.

Content 70

Content Directory How To Small Business 70

Small Business Mavericks

DECEMBER 5, 2013

Search Engine Journal hits on one reason , but I’m leaning to the Hummingbird algorithm as the main culprit. Step up your social media marketing and you will likely see more traffic to your website. Pay Per Click Advertising – Paid advertising is another source of traffic for many a website.

Google 98

Google Journal ROI Analytics 98

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. The same can be said for SEO and social media marketing. If your profitability is being compromised, then you need to either modify your marketing campaign or to look for alternative marketing methods.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

FEBRUARY 21, 2013

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. ” It’s an old marketing truth that is still relevant.

Analytics 93

Analytics SEO ROI Small Business 93

Small Business Mavericks

MARCH 17, 2015

Joe Putnam said something interesting on Search Engine Journal in 5 Lessons From Expertly Designed PPC Landing Pages : …make sure you don’t send visitors to your homepage, which may be the biggest advertising faux pas a lot of businesses make when it comes to PPC landing pages. It’s a very common mistake you don’t want to make.

Paid Search 70

Paid Search Journal Small Business Campaign 70

Small Business Mavericks

APRIL 11, 2012

The main street or busy shopping mall is the search engine and social media like Facebook. Instead of local advertising, you undertake search engine optimization – the aim for each is the same, getting your business in front of people’s eyes.

Domain Name 101

Domain Name Engineering Hosting Advertising 101

Small Business Mavericks

JUNE 17, 2015

You have a website, a blog, social media channels, probably some paid advertising, a video channel, and other tools to keep up with. One critical question you’ll need to ask yourself is, what can you do to improve your search engine rankings? Market penetration. What’s an Online Health Check Up?

Analysis 70

Analysis Analytics Statistics Newsletter 70

Small Business Mavericks

JANUARY 22, 2016

One of the key components to marketing–and this applies to any type of business–is defining exactly where you fit in. Here are the key areas where I think business owners and managers–marketers especially–should consider: The marketplace – Local, national, global? ” What does that apply to exactly?

Engineering 70

Engineering Social Media Resources Brands 70

Small Business Mavericks

JANUARY 15, 2016

And, like a lot of marketing, you’re not necessarily doing it to prove that you can spend a dollar and make two. Improving search engine optimization. Create a database of marketing assets for your business. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

DECEMBER 6, 2011

Optimize your content to help it rank better in the search engines for your most profitable keywords. Off-Page Content – Content you create for marketing off of your website is good for building links back to your site and delivering new visitors to the site. You can have too much and you can have the wrong kind.

Engineering 93

Engineering Small Business SEO Sites 93

Small Business Mavericks

DECEMBER 17, 2011

There are all kinds of ways to advertise your small business on the Internet. From social media to search engine optimization (SEO) to classified sites. While all are good, which one really stands out?

SEO 101

SEO Small Business Consultant Engineering 101

Small Business Mavericks

DECEMBER 23, 2015

I’m a big believer in search engine optimization. If you want your website to rank for the keywords that are important to your business, then you should write your content in such a way that your chances of obtaining high search engine results increases. That’s a smart way to go about content distribution.

Influencer 70

Influencer SEO Forums ROI 70

Small Business Mavericks

DECEMBER 12, 2011

That information is what drives the search engines to small businesses. That is just one way Facebooking and Search Engines can work together. Social Media marketing is only going to grow. This can be something as simple as where to eat to what companies we will trust our personal information on the internet. Start a fan page.

Facebook 93

Facebook Small Business Engineering Social Media 93

Small Business Mavericks

MARCH 27, 2011

Which site do you think will have better search engine rankings? That’s the best article marketing you’ll ever get. That’s the best article marketing you’ll ever get. If you said the site with content on it, then you win a new toaster over (just kidding, but you’re pretty smart).

Case Study 98

Case Study Press Release Small Business Adwords 98

Small Business Mavericks

JUNE 24, 2011

Yesterday we discussed the difference between effective and ineffective social media marketing. And many of them are top advertisers. While big brands are going online to advertise their products, they are also approaching social media and new marketing tools with the same old mindset. Their dollars can go further.

Advertising 164

Advertising Brands Engineering Social Media 164

Small Business Mavericks

JANUARY 19, 2015

You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Marketing Is One Part Of A Non-Divisible Whole.

Marketing 70

Marketing How To Training Strategy 70

Small Business Mavericks

MARCH 24, 2015

Internet marketing is a rapidly changing scene. It is dangerous to rely on advice from even a few years ago because the changes in SEO reflect the changes in search engine algorithms. Because this field rides on the crest of what’s happening NOW, marketers tend to rely on current information and ignore what’s old news.

Wireless 70

Wireless Marketing Reputation SEO 70

Small Business Mavericks

AUGUST 19, 2015

Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. A marketing channel is any vertical you pursue a marketing strategy through or through which you hope to attract leads and generate customers. Mobile marketing.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

FEBRUARY 7, 2014

Pete posted a blog post highlighting the 25 standalone features of search engine ranking pages. Advertising and paid results. Key Performance Indicators (KPIs) - What are your business goals and how are your Internet marketing efforts helping you reach them? Online marketing is changing. Knowledge graph features.

Metrics 101

Metrics Knowledge Base ROI Google 101