Sherrilynne Starkie
MAY 11, 2013
Zoomers are the youth market of 30 years ago, the post-war population bubble. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries.
Sherrilynne Starkie
JANUARY 20, 2020
This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.
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Sherrilynne Starkie
MARCH 2, 2020
Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Sometimes known as publicity, media coverage is not advertising. What is Media Coverage and Why Does it Matter?
Sherrilynne Starkie
JANUARY 11, 2018
The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. For paid media copywriting, the focus will be on social media ads, search ads, native advertising, sponsored content and more.
Sherrilynne Starkie
JANUARY 8, 2018
Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Search Engine Optimization Organic search is the main driver of web traffic and building domain authority will push your site to Google Page One. Digital Advertising. They time to build and nurture.
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