Ari Herzog

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Commentary on Search Engine Marketing

Ari Herzog

I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take.

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Introducing @Flextronics to the Social Web

Ari Herzog

With 200,000 employees in 30 countries on four continents, this Fortune Global 500 firm specializes in design, engineering, and manufacturing across the supply chain and is (in)directly responsible for your enjoyment of electronica every day. When he's not blogging, Ari helps brands improve their digital media marketing.

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Who You Should Be Online

Ari Herzog

However, many real estate agents use Facebook, Twitter, and other sites merely as another platform of ‘marketing’ by advocating their listings without providing further value to their audience. Social media is a two-way/group conversation, not an advertisement platform. The value in social media comes from connections made.

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Why Your Daily News Lacks News

Ari Herzog

Whether due to advertising or history, there is a reason why newspapers circulate daily and not weekly. Are headlines optimized for search engines? Much of the news today is soft news, yesterday’s news, news that is so inconsequential that it is no wonder why people comment it is fluff. Why do articles tend to answer the What?

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Feature Friday: How to Increase Web Traffic

Ari Herzog

Nobody can survive as an internet marketer without traffic. Combine these two tools and consider buying advertisements on that blog too (if the webmaster sells ads). Use search engines. You can either buy ads from search engines, which might be costly, or go for traditional search engine traffic generation.

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