article thumbnail

YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. In-feed video ads. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads.

YouTube 110
article thumbnail

FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Beat the Facebook News Feed Update

Proactive Report

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Let’s look at what makes content show up in a News Feed. Use the News Feed post advertising option.

Feed 90
article thumbnail

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. This is a guest post by Gregory Smith. Hold on to your seats, as I unfold.

article thumbnail

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.

article thumbnail

The Failed State of Digital Advertising

Twist Image

My digital advertising customer experience sucks. In fact, in looking through my Facebook feed, there is nothing in there that is relevant to me anymore - at all. and the brands that are advertising to me are, without a doubt, paying a premium because of what some algorithm has defined as valuable intent. digital advertising.

article thumbnail

Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

But the three most recent tests involved SiteGPT , AI Engine , and Chatbase. AI Engine is a WordPress plugin, and I was running into too many bugs (could have been plugin conflicts) that created frustration. I started by testing every app that had a free trial to give me a sense of how they worked.

Training 187