Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Administer daily operational tasks associated with search engine marketing. – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.)

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

OCTOBER 19, 2023

Social media advertising and campaign targeting Social media advertising and campaign reporting are key AI use cases in marketing. Marketers are using AI to optimize social media advertising and make ads more attractive to audiences by analyzing engagement behavior and audience preferences.

Strategy 128

Strategy Sentiment Marketing Analysis 128

The Social Media Incubator

NOVEMBER 16, 2009

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations Small Business Mavericks Loading Quotes.

ROI 106

ROI Social Media Foursquare Consultant 106

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend.

Advertising 95

Advertising Adwords YouTube LinkedIn 95

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 152

Campaign CPM Facebook CPC 152

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. The trick is to create compelling content that helps your audience understand how your company’s offer can help them solve a problem or how your solution can improve their ROI – and plays well on that particular platform.

B2B 136

B2B Social Media Strategy LinkedIn 136

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100

ROI CPA Campaign Buy 100

Social Media Strategies Summit

FEBRUARY 18, 2021

Whether it is Instagram shops or Facebook Marketplace, social commerce will continue to grow in 2021. With features like Instagram shops and Facebook Marketplace, things have become even simpler. Social Media Will Be Used as a Discovery Engine. Take Facebook Messenger, for example. But that’s not it.

Trends 195

Trends Social Media Authentication Instagram 195

Harp Interactive

MAY 18, 2010

That type of insight is exactly what blog posts, Twitter, Facebook and other social media provide them with: reviews and information from other social media users that customers consider more credible than an advertisements by advertisers! and allowing users to participate in the content creation providing higher ROI.

Cost 226

Cost Hubspot Marketing ROI 226

Ignite Social Media

AUGUST 29, 2016

Facebook this week introduced Lifestage, a new app only available to people in the “high school” life stage. I’ll discuss that, plus improvements that make Facebook video ads much easier and Twitter notifications much cleaner, in this week’s Social You Should Know. Lifestage is Facebook’s New High School Only App. Check it out.

ROI 87

ROI Notification Video Library 87

Bill Hartzer

JULY 22, 2010

. * Significant experience in, and understanding of, development and application of strategy, marketing communication planning, interactive design and consultation, creative development and execution, advertising, media planning, business analysis, and market research. * Facebook: [link]. Tags: Search Engine Marketing Jobs.

Engineering 100

Engineering Marketing Skills Analysis 100

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Examples: facebook, twitter, blog, newsletter, etc. What are UTM parameters?

Sample Code 145

Sample Code Social Media HootSuite URL 145

Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord.

Metrics 195

Metrics Marketing Class ROI 195

Buzz Marketing for Technology

JUNE 8, 2011

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.

Data 241

Data RSS ROI Eventful 241

Techipedia: Tamar Weinberg

APRIL 25, 2013

In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display.

comScore 163

comScore Engineering Yahoo Advertising 163

Saying It Social

AUGUST 13, 2010

Pingback by Lawyers.com joins other online advertisers on TV | ditec home loans | August 18, 2010 | Reply Leave a comment Click here to cancel reply. Comment by Seopressor | August 13, 2010 | Reply [.] Back by popular demand: The Basics of Social Media R.O.I. via The … [.] I'm guessing for most of you the answer is both.

ROI 128

ROI Social Media StumbleUpon Digg 128

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Many marketers fixate their advertising efforts on Instagram and Facebook. This will contribute directly to ROI.

CPM 148

CPM CPA ROI Campaign 148

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. This has opened up new possibilities for brands looking to harness the power of social media advertising. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads. Connect with Grin on Facebook or Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds.

YouTube 145

YouTube Marketing Campaign Guidelines 145

agora pulse

JULY 31, 2020

Do you need someone to create content or are you more interested in advertising? This can be a tedious process that involves far more than just typing in “social media agency” and contacting the first ones on the search engine page results. Here are some tips to help you in your search: Search engine page results.

Social Media 190

Social Media Marketing How To Social Media Management 190

The Social Media Incubator

APRIL 3, 2012

The fact is, there are many businesses who have yet to embrace Facebook and other social media sites in a strategic manner. I just spoke with a prospective customer last week who told me he “doesn’t quite know what to do with Facebook,” so he has chosen to do nothing. (Yes, Have you ever tried to search for something on Facebook?

Upcoming 100

Upcoming Facebook Yahoo Advertising 100

The Social Media Incubator

APRIL 3, 2012

The fact is, there are many businesses who have yet to embrace Facebook and other social media sites in a strategic manner. I just spoke with a prospective customer last week who told me he “doesn’t quite know what to do with Facebook,” so he has chosen to do nothing. (Yes, Have you ever tried to search for something on Facebook?

Upcoming 100

Upcoming Facebook Yahoo Advertising 100

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Why use marketing automation?

Team 109

Team Hubspot Marketing SMS 109

The Social Media Incubator

OCTOBER 20, 2011

YouTube is the 2 nd largest search engine in the world. YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients. The latest Ford Explorer ad on Facebook generated more traffic than a Super Bowl ad. Only 14% trust advertisements.

YouTube 106

YouTube Social Media Statistics ROI 106

Harp Interactive

AUGUST 26, 2010

“The survey results indicate that they are planning to spend money but are still looking for guidance on how to spend their budgets, how to track ROI and the best ways to engage with key customers.&#. Facebook) – 84% using. In-game advertising (i.e. Google) – 89% using. Social media sites (i.e. Twitter) – 72% using.

Study 285

Study Social Media Survey Conference 285

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

B2B 177

B2B Hubspot Class Forums 177

Twist Image

OCTOBER 14, 2011

Are you a marketing professional or an advertising professional? The majority of them are advertising professionals. In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. Don't confuse Marketing and Advertising. This is a dis-service to Digital Marketing.

Findability 107

Findability Marketing Loyalty ROI 107

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. Do you currently have 100 likes on Facebook , but would prefer 1000? What should I do first?

ROI 40

ROI Content Buy Cost 40

Ignite Social Media

JUNE 6, 2016

This feature confirms that Pinterest is getting increasingly serious and sophisticated when it comes to social discovery, putting the heat on more traditional search engines like Google. There’s a new form of native advertising out there that everyone is talking about and it’s influencer marketing. 55 ‘Similar Look’ results.

Instagram 60

Instagram ROI Influencer Research 60

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). But Instagram has struggled to figure out how to make money.

Instagram 97

Instagram Brands iPhone Adwords 97

Pixlee

JUNE 24, 2020

Customers like seeing “social proof” and having just one singular post can look inauthentic or too much like an advertisement and that can make it seem as if you are not in touch with your audience. Jeffree Starr released a palette with Shane Dawson through Morphe – so successfully, they broke the site’s ecommerce engine. .

Collaboration 98

Collaboration Influencer Campaign UGC 98

Hootsuite

NOVEMBER 28, 2022

Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. An upvote is equivalent to a “like” on platforms like Instagram or Facebook. Advertising. This is a key point for advertisers: You can target your ads to specific subreddits.

Reddit 100

Reddit Brands Meme Forums 100

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. To me, there is something bigger here, and it''s an issue that I often touch upon: we confuse advertising with marketing. Tons of them.

Data 101

Data Sentiment Marketing Advertising 101

Writtent Blog

JULY 11, 2014

Here are 9 content metrics that will help you determine tangible ROI from your content production. One of the lesser-known search engine ranking factors is average visit duration. Backlinks are one of the most crucial aspects of a search engine algorithm. The most important thing about a marketing campaign is the bottom line.

Metrics 102

Metrics Content ROI Cost 102