Advertising Engineering Facebook Findability 
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AUGUST 2, 2013
Facebook is just getting started. But that''s not the reason you should reconsider what Facebook can do. In the past few years, Facebook has made some significant moves that have placed it on a course for a more expansive offering. The big new thing about Facebook. That may come as a shock to some. Why this is a big deal.
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APRIL 22, 2012
If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. findability formula.
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OCTOBER 14, 2011
Are you a marketing professional or an advertising professional? The majority of them are advertising professionals. In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. Don't confuse Marketing and Advertising. This is a dis-service to Digital Marketing.
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OCTOBER 14, 2010
There is no doubt that as the Internet evolves, so too must the search engines. It's also no surprise that search powers some of the biggest online platforms we have (from YouTube and Facebook to Twitter and Flickr ). As the Web becomes more social, so too much the search engines. Without search, the Web isn't all that useful.
Webbiquity SMM
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.
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APRIL 17, 2012
At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Tags: advertising campaign. business column.
Webbiquity SMM
OCTOBER 29, 2012
Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?)
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