Techipedia: Tamar Weinberg

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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some 25 percent of U.S. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook.

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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display.

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I Invented Facebook » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Facebook is like Classmates.com.

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Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

My philosophy when it comes to digital media is all about the integrated approach, which is why we feature the success stories spanning advertising, marketing, search and social media. There were search engines before Google and there were PPC platforms before AdWords. Think about how Google became so successful.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. Here are the top ways consumers can crush your business online.

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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

A real time search engine allows you to scour all of this data to see what’s being said right now about any given topic. A real time search engine should not be used for the majority of your searches. Also, if you want to find a new website – for shopping or to play video games – a traditional search engine is the way to go.

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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. I had many friends just like that.

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