The GAP, ROI, and Awareness
Josh S Peters
SEPTEMBER 18, 2009
Assets: FaceBook page – “acts as the centerpiece for the online campaign, where viewers can watch a video of Rada Shadick, Gap’s “fit engineer, explaining the development of the new denim line, called “1969″ (named after the year The Gap was founded), and see which fit might work for them. .
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