Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

FEBRUARY 2, 2015

Even in our own city, it’s the startups in the East End, or the CMU engineers, or the foodie restaurants that are opening up who get all the attention for the “new Pittsburgh.” Where’s the PR, advertising, and marketing community in all of that? I want to show them that we’ve got some cool things up our sleeves too.

Communities 50

Communities Startup Energy Creative Commons 50

Social Media Strategery

SEPTEMBER 18, 2011

Public Relations vs. Advertising. Advertising and Public Relations have been engaged in a love-hate relationships for decades. For years, advertising has been the big brother in this often tenuous relationship. For years, advertising has been the big brother in this often tenuous relationship. Earned media vs. Paid media.

Advertising 111

Advertising Social Media Press Release Airlines 111

Social Media Strategery

JUNE 13, 2016

Content marketing used to represent the new era of marketing – a less offensive, less intrusive, and more useful way of advertising. Engineers, analysts, and data scientists have wrested control of content marketing from the creatives, writers, and storytellers. Here’s the problem.

Content 50

Content Film Data Feed 50