Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 174

Eventful Conversation API URL 174

Devumi

NOVEMBER 19, 2014

If you’re looking for ways to advertise your YouTube channel that go beyond the SEO tactics we’ve explained before, here are 10 of the best. We’re going to go a little off the well-beaten path with these 10 ways to advertise your YouTube channel. 10 of the best ways to advertise your YouTube channel.

YouTube 111

YouTube Advertising Examples Adwords 111

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. Watched a YouTube Video. What Are Custom Metrics? Post Shares (3). Any Shared Post (3). Post Comments.

Metrics 214

Metrics Examples Facebook How To 214

Jon Loomer

APRIL 4, 2022

Collecting value helps an advertiser know if they are achieving a positive ROI. I send parameters like the scroll depth, amount of time spent on a page, and embedded YouTube video played. For example, I can segment the YouTube video people watched on my website using parameters. Conent_name (product name).

Eventful 199

Eventful Report Facebook Embedding 199

Jon Loomer

MARCH 20, 2023

These events benefit Meta advertising. When advertising, my goal isn’t always a sale or lead — particularly when promoting my blog posts. While I’m sure there would be ways to execute these events regardless of the video player (and source platform), Google Tag Manager has a built-in trigger for YouTube videos.

Eventful 176

Eventful YouTube Embedding Course 176

Jon Loomer

FEBRUARY 8, 2022

I haven’t embedded YouTube videos often on my website, but when I do I have an event that fires when people play that video. Since GTM and YouTube are both Google products, there’s a trigger available for YouTube video plays. This, too, requires a custom conversion to focus on the number of times this fires.

Eventful 199

Eventful Facebook Vimeo Embedding 199

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Jon Loomer

JANUARY 1, 2024

The 2023 Strategy I vividly remember a pivotal moment when I decided that I was going to create the most followed account on TikTok related to advanced Meta advertising. That started with Facebook and Instagram Reels, but expanded to YouTube Shorts and even LinkedIn. YouTube I actually started my channel in 2012.

Video 171

Video Publishing YouTube LinkedIn 171

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? I also have a custom event for embedded YouTube video views , but I just don’t prioritize that event. Part of the battle is knowing which Facebook ads metrics actually matter. I’m often asked about what I care about. Metrics: Custom Events.

Metrics 212

Metrics Facebook CPC Eventful 212

Jon Loomer

JANUARY 19, 2022

USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. Second, engagement with these videos gives advertisers retargeting capabilities. The greater engagement rates can give advertisers targeting capabilities to reach people who provided clear buying signals based on watching a product video, for example.

Facebook 207

Facebook Instagram Advertising Engagement 207

Devumi

AUGUST 5, 2014

In part one of our “Improve YouTube Adsense revenue” series, we looked at the videos you’re producing and the ads themselves. Here in part two of our efforts to help you improve the YouTube Adsense revenue that you’re getting, we’ll looks at your YouTube channel, and what sort of marketing you can do off YouTube to drive traffic.

Adsense 84

Adsense YouTube Marketing Video 84

The Realtime Report

JUNE 16, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram: Facebook. Social Media News Ticker Facebook Galene Instagram Instagram advertising LinkedIn Nearby Friends PlayStation 4 Slingshot social media news ticker Twitter Youtube'

News 175

News Instagram Social Media Twitter 175

Devumi

SEPTEMBER 17, 2014

You have a YouTube Channel and you want to get more YouTube subscribers – let’s skip the lengthy intro and get to those five tips that will help you get more YouTube subscribers quickly! Five tips to get more YouTube subscribers. YouTube annotations are the little pop up messages that appear during a YouTube video.

YouTube 84

YouTube Tips Widget Wikimedia 84

Buffer Social

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Supporting News Organizations with Shorts YouTube is allocating $1.6 Explore YouTube Shorts as a fresh avenue for news consumption or sharing.

News 71

News Social Media Airlines Collaboration 71

Jon Loomer

FEBRUARY 27, 2023

The vast majority of advertisers are trying to get sales or leads from their ads. Link Clicks are the “number of clicks on links within the ad that led to advertiser-specified destinations, on or off Meta technologies.” I don’t want empty clicks. Look, I get it. And while I do that, too, my blog is also important.

CPM 190

CPM CPC Eventful Cost 190

Jon Loomer

NOVEMBER 28, 2021

And finally, I created an event that triggers when someone watches YouTube videos embedded on my website. These events use a YouTube Video trigger. I’ve also created a custom event to trigger when someone scrolls at least 70% deep into a page. This event utilizes the Scroll Depth trigger.

Eventful 211

Eventful Google API Facebook 211

Devumi

SEPTEMBER 5, 2014

Youtube and Vimeo video marketing are the two hottest advertising platforms online today. Taking advantage of YouTube and Vimeo video marketing should be your next step after mastering written content. YouTube and Vimeo video marketing: Rise the Next Wave of Content Marketing. Video can be great for SEO.

Vimeo 87

Vimeo YouTube Video Marketing 87

Jon Loomer

APRIL 5, 2023

I wouldn’t consider myself an expert on this, but my understanding is that Zaraz can’t replicate events I’ve created in Google Tag Manager for plays of my podcast player or embedded YouTube videos. That’s not necessarily the best practice, though.

API 160

API Conversation Facebook Eventful 160

Jon Loomer

MARCH 21, 2022

Viewed an Embedded YouTube Video. Have you created custom events for quality web activity? This is certainly one solution. Here are some events I use: 2-Minute Time on Page. 70% Scroll Depth. Viewed 2+ Pages in a Session. Started my Audio Player. All of these actions are indicators of a quality website visit.

URL 201

URL Facebook How To Analytics 201

Jon Loomer

FEBRUARY 14, 2022

Embedded YouTube Video Watched. I typically use these to include all YouTube video views on my website, but here’s an example of how I could include only views of a particular video and for a certain amount of view time. User Performs “Quality Visitor” Event (2+ Minutes AND 70% Scroll).

Strategy 213

Strategy Facebook Eventful URL 213

Keyhole.co

OCTOBER 16, 2023

YouTube: 4.08 They have created a dynamic, inclusive online community beyond mere advertising. They deliver a unified and unwavering message that has embedded the brand deeply in the global psyche. Coca-Cola on YouTube With over 4 million subscribers, 5,600+ videos, and over 5.6 million Facebook: 108 million Twitter: 3.3

Strategy 69

Strategy Social Media Loyalty UGC 69

agora pulse

FEBRUARY 22, 2020

Social media advertising investments will continue to grow, with a 17% compound annual growth rate from 2016 to 2021. On the other hand, targeted YouTube ads cost on average, $0.10–$0.30 Reaching 100,000 YouTube viewers will cost around $20,000. Invest in paid advertising. Let’s talk about paid advertising.

Social Media 175

Social Media UGC Tips CPM 175

Mindjumpers

SEPTEMBER 15, 2010

If you click on a tweet you’ll get a detail pane on the right side of your timeline that shows more details of the tweet; such as embedded media. Media You can see embedded media without leaving Twitter such as YouTube videos, Flickr pictures and live streaming from Ustream and more.

Twitter 174

Twitter Ustream Embedding Policies 174

Jon Loomer

OCTOBER 5, 2017

I created tutorials on YouTube for a while. Facebook advertising is a deep topic. The beauty of this is that I’m embedding the Facebook videos themselves. Of course, that gave me one more thing I could advertise… Facebook Ads. But it occurred to me that YouTube is the perfect place for these videos.

Video 154

Video Facebook YouTube Publishing 154

Rebekah Radice

APRIL 30, 2018

Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. While people can block out ads, there’s no way they’ll be able to block out native advertising – advertising that is so organically embedded in valuable content that it’s barely noticeable.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Likeable

FEBRUARY 9, 2021

The Super Bowl is basically Christmas for advertisers. In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising. Much like the state of the country, the advertising world was split on how to handle the pandemic in Super Bowl advertising.

Social Media 63

Social Media Brands Reddit Compete 63

Twist Image

NOVEMBER 21, 2014

It''s about understanding that there are now a myriad of ways to tell a brand narrative, and it''s not driven by "the big idea" of advertising or by simply pushing a unified brand message down the throats of consumers. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. How the brand speaks.

Marketing 98

Marketing Apple Mobile Advertising 98

Pixlee

AUGUST 16, 2021

The past year has dramatically accelerated the shift to a digital environment over physical stores — by as much as 500% , according to the Interactive Advertising Bureau (IAB). And although it may seem high-tech, platforms such as YouTube allow you to add product links, surveys, and call-to-action buttons easily into your video content.

Trends 52

Trends UGC Authentication Instagram 52

Ignite Social Media

JULY 14, 2016

To many, it’s the future of advertising. While your content may technically be an advertisement for your brand, it’s important to recognize that your audience won’t view it that way. If so, will you present your branded content in the form of a short 6-second Vine video, a longer form YouTube video, or even an animated GIF?

Brands 60

Brands Tips Content SEO 60

Idaconcpts

MARCH 29, 2011

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. This handy widget makes embedding a form simple and intuitive. Tools in Action.

Sites 139

Sites Widget Tools Adsense 139

Convince & Convert

AUGUST 14, 2012

While you can add your call-to-action beneath the video in the description or the transcript, remember that not all videos will be watched on your website, YouTube, or other video network. Add the call to action to the video itself , just in case someone else has embedded it on their blog or website. Keep it short and sweet.

Video 144

Video Adwords Embedding YouTube 144

Social Media Marketing

AUGUST 16, 2013

Tips on choosing the most effective platform for your brand include the (perhaps unsurprising) insight that Google+, StumbleUpon and YouTube work best for improving SEO results. Sina Weibo is now valued at $6 billion on a 200% annual increase in advertising revenue. Commentary Without a question, video is on the rise.

Social Media 167

Social Media Flipboard Press Release Trends 167

Twist Image

NOVEMBER 28, 2015

Advertising was paid placement, while content was the stuff that had to be earned. Their reasoning was quite simple: blogging is a powerful publishing platform, but most brands won't take to it, and the value may not be there in a world of GRPs and massive paid advertising channels. With that, advertising still thrives.

Real Estate 40

Real Estate Mobile Advertising Embedding 40

Devumi

SEPTEMBER 10, 2014

SoundCloud ads were recently introduced by the world’s second most popular music sharing site (behind the all-powerful YouTube) in an effort to grow the amount of money that uploaders can earn. This isn’t YouTube where ads seem to show up at random. Ads will not play in tracks that are embedded. display ads on mobile.

Embedding 74

Embedding Sample Samples Mobile 74

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Embedding your YouTube video in your blog post, which you tweet out ad nauseam. .” Over the last few years, there have been more I.C. “Doing” Snapchat or any other platform.

Embedding 100

Embedding Conference Banking Flickr 100

Twist Image

MAY 9, 2013

You needn''t look any farther than this one staggering statistic to understand the change that has been afoot in the past short while: Google ''s advertising revenue is larger than that of the entire print industry''s revenue. Do you sprinkle it around in the hopes of hitting the jackpot on the advertising table of roulette?

Adwords 84

Adwords Marketing eBook Advertising 84

Rebekah Radice

APRIL 30, 2018

Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. While people can block out ads, there’s no way they’ll be able to block out native advertising – advertising that is so organically embedded in valuable content that it’s barely noticeable.

Influencer 60

Influencer Marketing Nielsen Authentication 60