Ignite Social Media

SEPTEMBER 21, 2022

Social media is constantly evolving. Of course, brands need to have a social media presence — but it’s not enough to just be present. As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. 3) AI will take off.

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Trends Social Media Authentication Social Graph 136

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. How to advertise on TikTok.

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Advertising Marketing Campaign Hashtag 141

SocMed Sean

MARCH 26, 2018

In exchange for a free social media platform where we can share photos, connecting with friends and family, and watch cute videos of pandas playing in the snow, we give up our personal behavior data as our payment. Click the link that says “Download a copy of your Facebook data.” Requesting Your Facebook Data File.

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Data Facebook Privacy Directory 168

Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. Snapchat is the world’s 13th most-popular social media platform.

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Social Media Statistics Marketing Reddit 145

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Well, thank goodness you found this article.

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Social Media How To Discount FAQ 131

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

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Statistics Advertising Facebook Mobile 167

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”.

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Conversation Social Media CPM Metrics 131

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media 106

Social Media Loyalty Reputation Data 106

Ignite Social Media

SEPTEMBER 22, 2022

Social media is constantly evolving. Of course, brands need to have a social media presence — but it’s not enough to just be present. As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. 3) AI will take off. .

Trends 120

Trends Social Media Authentication Social Graph 120

SocMed Sean

JUNE 23, 2017

He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. Focus on the link equity like including a link to download your mobile app at the top of your home page.

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Organization Mobile Apple SEO 182

Sprout Social

JULY 15, 2020

By April of 2020, it managed to reach 2 billion downloads worldwide. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy.

Advertising 139

Advertising How To Campaign Hashtag 139

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy?

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Social Media UGC How To HootSuite 122

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 102

Ignite Social Media

DECEMBER 11, 2023

If you’ve been following the social media landscape, you might remember Threads, the app from Meta designed to take on Twitter. Posts that typically garner engagement on other social media platforms are now also raking in likes and interactions on Threads. appeared first on Ignite Social Media.

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Compete Energy Social Media Platform 101

Likeable

FEBRUARY 17, 2021

For over a decade, we’ve been doing that by helping brands create smart, fast, and likeable social media content. But we also know that social media is about much more than branded content—it’s a set of tools that were designed to bring humans together. Download Clubhouse ! BeLikeableDay [link].

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Social Media Meme LinkedIn Organization 130

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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B2B Social Media Strategy LinkedIn 136

Hootsuite

JANUARY 30, 2020

billion people using social media today—more people than there were on the entire planet in 1971. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. billion social media users (an increase of 9%) in 2020.

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Social Media HootSuite Report Advertising 145

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Guidelines Template Templates Social Media 78

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

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Statistics Social Media Marketing Survey 145

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. You have wasted far too much money on Facebook advertising with little to zero return.

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Advertising Facebook ROI Template 78

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

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Campaign Social Media Social Media Management Team 140

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? Download the guide now ! The world is going visual! .

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Template Templates Social Media Social Networking 167

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift.

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Social Media Marketing Retail Energy 106

Likeable

FEBRUARY 15, 2022

but as the years go by, social media has become an increasingly important part of brands’ Super Bowl advertising strategies as well. So, which brands had the best uses of social media on—and leading up to—Sunday? The post The Best Branded Social Media Content of Super Bowl LVI first appeared on Likeable.

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Social Media Brands Content Travel 110

Hootsuite

MARCH 11, 2020

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Globally, 25-34-year-olds are LinkedIn’s advertising audience’s biggest cohort. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

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LinkedIn Social Media Marketing HootSuite 138

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

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Report Social Media Yahoo Analysis 145

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

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Social Media How To HootSuite Discount 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

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Retail Social Media Brands Tips 104

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. Why is social media essential for financial services?

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Platform Social Media Insurance Education 84

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

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Social Media Brands Tips Affiliate marketing 112

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

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Social Media Committee Organization Survey 137

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. They provide precise data about conversion and traffic sources.

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Sample Code Social Media HootSuite URL 145

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. The New B2B Marketing Platform.

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B2B Advertising Campaign Statistics 119

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. Read on to read on.

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Social Media Management Social Media Case Study HootSuite 145

Laurel Papworth

JULY 22, 2013

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break?

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Advertising Social Media iPad Exercises 108