Jon Loomer

FEBRUARY 5, 2024

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Make sure you do that.

Advertising 179

Advertising API Eventful Conversation 179

Sprout Social

JUNE 14, 2022

These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. They can include discounts, coupons and other special offers. Transactional SMS marketing messages are sent in response to an event or action. Here are two of the most effective forms: Promotional campaigns.

SMS 105

SMS Strategy Marketing How To 105

Keyhole.co

FEBRUARY 14, 2024

Advertising in the Super Bowl cost $9.5 million to replicate the awareness generated by Taylor Swift, resulting in a 76% savings compared to traditional advertising. Advertising in the Super Bowl cost $9.5 The online discount marketplace also purchased post-Super Bowl advertisements on CBS’s late-night programming.

Eventful 52

Eventful Advertising Social Media Features 52

Hootsuite

MAY 17, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. Bonus: Get the Instagram advertising cheat sheet for 2022. Live Shopping events. Create exclusive discounts for your Instagram followers. Reward your customers with exclusive, Instagram-only discount codes or special bundles to make them feel like VIPs.

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Instagram How To Loyalty Discount 119

Buffer Social

NOVEMBER 14, 2023

It felt like advertising or brand sponsorships would water down the content. Students have the opportunity to connect with others both in an asynchronous community platform and in live events like monthly office hours. Even their educational events tend to focus on showcasing the expertise of their members.

Communities 97

Communities Social Media Tips Education 97

Jon Loomer

MAY 17, 2018

It’s a win-win because the advertisements aid in completing purchases and ensure the user sees a high-quality, relevant ad. But in this post, I focus exclusively on the way most advertisers use them: dynamic product ads.). As such, there’s an incredible amount of variance in how Facebook advertisers use Dynamic Ads.

Products 167

Products Facebook Advertising Upcoming 167

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. During a session last week at Advertising Week in New York, Twitter President of Revenue Adam Bain said that there are now one billion tweets sent every 2.5 days ( CNET ).

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Twitter Brands Microblogging Statistics 169

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously.

Content 253

Content UGC Community building Hotels 253

Jon Loomer

APRIL 18, 2018

From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. Recent news aside, it's important to keep in mind that Facebook has significantly scaled in users over the past few years, and as a result, its advertising tools have also become more sophisticated.

Analytics 167

Analytics CPA Facebook Advertising 167

Small Business Mavericks

MAY 20, 2012

Paid Advertising – newspapers, billboards, television, radio. Paid advertising has been around for a long time. The online equivalent is pay-per-click advertising, banners, and video. Sponsoring sporting events, schools or charities made good sense – you were out there shaking hands and making friends with the world.

Marketing 156

Marketing Discount Newsletter Sports 156

Sprout Social

FEBRUARY 3, 2022

For example, a discount or sale is not a campaign , but a sale can be part of a revenue campaign. Not to mention the rising cost of paid social media advertising. Where can you realistically advertise based on your budget? Event attendance. Note that a campaign is the sum of its parts. Sales and revenue figures.

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Campaign Engagement Marketing Hashtag 136

The Realtime Report

FEBRUARY 1, 2019

An example of event-based marketing to a specific customer segment is performed on a regular basis by a company out of New York City, Michael Andrews Bespoke, a premier customer men’s clothier. After analyzing their customers spend, profitability, and referral rate, they invite premier clients to a high-end scotch tasting event.

Data 79

Data Compete Analytics Survey 79

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Here’s a sampling of the questions that can be found there: When configuring events, some are displayed as “Hidden.” How do we manage the 8-event limit? The margin for error is small.

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Advertising Resources Facebook FAQ 216

Hootsuite

JULY 22, 2020

Events: List your live or online events (your post will need to include a start and end date and time). Offers: Announce limited-time coupons, discounts, promotions, or sales (again, you’ll need to include a start and end date, and you can also include a coupon code). Event promotion posts. Date range. Update posts.

Google 145

Google HootSuite How To Pluck 145

Hootsuite

APRIL 20, 2020

Organize events. Consider sharing your Local Deal—or a custom discount—on social media to encourage customers to join and review your business. It could be anything $3 off a sandwich, or an online discount code. Nextdoor also allows some advertisers, typically large regional advertisers , to run Sponsored Posts.

How To 145

How To Metrics Reputation HootSuite 145

agora pulse

AUGUST 13, 2019

Do I want to tie in any of my content to special sales or events? . Plan Your Fall Sales Events. What sales events are already planned? Am I going to support the sales with paid advertising as well as native content? . What is my budget for my fall sales events? What holidays are relevant to my audience? .

Social Media 98

Social Media Content Eventful Newsletter 98

Kikolani

DECEMBER 4, 2012

Print Advertising. Print advertising is a common way to reach people through newspapers and magazines. Then you can get more information about them by requesting a media kit which should clue you in on the publication’s number of subscribers and advertisement pricing. Another perk of print advertising? Conferences.

Marketing 154

Marketing Message Boards Conference Flickr 154

The Realtime Report

JANUARY 28, 2019

Some ways to do that are to introduce members of your team, show videos with “behind the scenes” glimpses of your staff doing what they do best, and take photos of your team at special events and activities. Customers expect that brands will tailor deals and discounts to their unique interests and needs.

Social Media 116

Social Media Discount Loyalty Energy 116

Socialmedia.biz

MARCH 25, 2021

Any large event can be searched for and discussed using specific hashtags on social networks. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Event Hashtags. Events make for a great opportunity for hashtag marketing. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Pixlee

JANUARY 20, 2022

Small entrepreneurial brands that aren’t related to the gaming market have also taken advantage of the audience these events get. You can also use product placement as a form of subliminal advertising, sponsoring a gamer and giving them free products, their own affiliate marketing discount code, or merch with your brand’s logo.

Influencer 82

Influencer Brands Marketing How To 82

agora pulse

OCTOBER 10, 2019

Starbucks then chooses submissions to feature on Instagram, Twitter, Facebook, its website, and in other advertising. Customers with coupons and discount codes end up spending 24% more than other customers. Incentivise them to spend with you by utilising holiday discounts. Sun-Maid ran a popular contest called #12DaysOfSunMaid.

Instagram 91

Instagram Hashtag Discount Retail 91

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Twenty4 Social

NOVEMBER 9, 2020

Maybe social media advertising seems like something you will never understand. Step 2 – Categorise Event-Related Posts. In all seriousness, understanding social events for the month is an incredibly helpful tool when it comes to creating and sharing content. I suggest posting 5-7 times per week to boost momentum.

Social Media 98

Social Media Marketing Template Templates 98

Pixlee

SEPTEMBER 29, 2020

They’re replacing traditional models of advertising in favor of a more holistic approach. Attending company events, social gatherings, and demonstrations. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. Using a mobile app or online service.

Engagement 90

Engagement How To Metrics Loyalty 90

Twist Image

JANUARY 4, 2017

Marketing is so much more than advertising. The fact is that marketing dollars don't have to (only) go to advertising. Without missing a beat, Amazon created their own, exclusive holiday sales event on December 30th called, Amazon Digital Day. Amazon wound up discounting over one thousand digital items. Digital Day?

Products 76

Products Brands Retail iPhone 76

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Many marketers fixate their advertising efforts on Instagram and Facebook. When evaluating whether or not to advertise on a platform, take these factors into consideration: Are your competitors advertising there?

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CPM CPA ROI Campaign 148

Hootsuite

FEBRUARY 1, 2022

or host exclusive events for followers to tune in to. This brilliant strategy helped AOC expand her reach, and the event became one of the platform’s most successful streams , with over 430,000 viewers turning into the event. Use your branded channel to host weekly live streams with your customers (or potential customers!)

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

AUGUST 18, 2022

You can also track which user profiles engage with the drop to inform future advertising and marketing initiatives. With special discounts available through their Twitter Shop, customers can enjoy a unique experience while shopping in the app. Early brands testing this feature include Dior, The Home Depot and Union Los Angeles.

Twitter 109

Twitter How To Travel Hosting 109

Pixlee

SEPTEMBER 13, 2021

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Affiliate brand ambassadors advertise you via banners on their websites, social posts, or links on their social media profiles. Your employees and customers can be your brand ambassadors too.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Affiliate brand ambassadors advertise you via banners on their websites, social posts, or links on their social media profiles. Your employees and customers can be your brand ambassadors too.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Make these easy to find online so that all potential customers are convinced by great discounts! Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges.

Retail 52

Retail Trends UGC Mobile 52

ProBlogger

OCTOBER 26, 2022

At a recent Problogger Event , I presented a session on how to launch product in the style of a ‘countdown’ As it’s product week , and you’ve already prepared , picked , and constructed your product , it’s time to launch. I blogged about the eBook discount (and shared the post on social media).

Products 37

Products How To eBook Discount 37

Waxing UnLyrical

MARCH 23, 2012

It allowed brands to set up default landing pages; so when a new visitor arrived at their pages, they would be prompted to first “like” that page in order to access discounts and other promotions. Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part.

eBook 245

eBook Discount ROI Facebook 245

agora pulse

JANUARY 27, 2021

It may change frequently to showcase products and services, promote offers, or advertise events. Do you want to offer a special discount to your followers? If you want to use Facebook to advertise your brand, set up Facebook Ads Manager. If you’re a public figure or a celebrity, use a headshot or a photo of yourself.

Facebook 91

Facebook How To URL Template 91

Sprout Social

NOVEMBER 22, 2022

Publishing, strategy development, social media contest management, performance reporting and advertising campaigns are just a few examples of social media marketing agency services. Run events like webinars to increase brand awareness. Since agencies can offer a variety of services, specialization is very common. Hire employees.

Social Media 96

Social Media How To Marketing Price 96

Sprout Social

AUGUST 14, 2018

Around 96% of advertising experts say that Facebook produces greater ROI than any other social network. Show limited-time sales and discount codes. For instance, Facebook Stories are fantastic for extending the reach of events. Create image slideshows and videos leading up to an event. Why Do Brands Use Facebook Stories?

Brands 90

Brands Facebook Upcoming Real Estate 90

agora pulse

OCTOBER 10, 2019

Customers with coupons and discount codes end up spending 24% more than other customers. Incentivize them to spend with you by utilizing holiday discounts. Think about behind-the-scenes content, Christmas tutorials, charitable events, and Christmas parties. Choose the products, enter their names, tap Done and share.

Instagram 90

Instagram Tips Hashtag Discount 90