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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 So how much did this targeted advertising cost you say $100, $200, $1000?? Now that’s the future of contextual advertising! Tweet This!

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Share this on Facebook.

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Why is Google Scared and What it means for B2B Marketing! Tweet This!

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

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Digg: Your Privacy is an Illusion

Techipedia: Tamar Weinberg

As Digg becomes more of a social network and less of a social news network (or a hybrid that incorporates both elements), it has a lot of obstacles it needs to face. As Digg becomes more of a social network and less of a social news network (or a hybrid that incorporates both elements), it has a lot of obstacles it needs to face.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. The community had to react. Completely.

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