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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? On the hunt for traffic, email sign-ups or demo downloads?

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How To Create a Strong Social Media Advocacy Program

Hootsuite

According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. You can even generate a link to leave a review on Google and include it in your post-purchase emails to all customers. Request a demo of Hootsuite Amplify. Book your demo now.

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How to analyze customer reviews for brand insights

Sprout Social

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). Customer data and analytics (think: CRM, Google Analytics). What’s the foundation of a strong martech stack?

Marketing 124
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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

You can use your email, or log in with your Google, Twitter or Facebook account. Whether it’s a fitness video or a cooking demo, audiences tend to like a little bit of education in their feed. Step 7: Explore TikTok’s advertising options. Download and open the TikTok app. Create a new personal account. nutrientmatters.

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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Every store, whether brick and mortar or eCommerce, are advertising deals. You can tease out sales on your feed by offering ‘mystery deals’ or post exactly what your promotions will be. Get a free Heyday demo.

Strategy 101
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The 12 Best Chatbot Examples for Businesses

Hootsuite

Get a Free Heyday Demo. Chatbots also enable customers to text directly to nearby stores from Google Maps. Speak to me, Dom Juan, Domino's chat-up bot on @Tinder – get swiping & I'll feed you the cheesiest, most doughmantic chat-up lines I know. Get a Free a Heyday Demo. Source: Heyday. See it in action.