Remove influence
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Micro-influencer marketing is the new long tail

Socialmedia.biz

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. I’m talking upwards to three-, four-, five-thousand online influencers at a time. The rise of ‘micro-influencers’ on Instagram.

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Why Getting a Little Emotional Helps Grow Your Influence Marketing Program

Convince & Convert

Are influence and advocacy marketing the gifts that keep on giving? Allie Ingalls and Jennie Hughes of WhiteWave Foods agree that being generous with customer rewards and aware of consumer needs help create a lasting and effective base for true advocacy and successful influence marketing campaigns. Yes, yes they are.

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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This Week in Social Media – 8/14/2013

Social Media Marketing

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Yeah, most of us do.

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5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Keyhole.co

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. What is Influencer Marketing? Why Instagram Influencer Marketing? Why is that so?