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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Let’s go… Definitions Let’s provide some basic definitions to help you understand what each of these are and how they’re similar and different.

Eventful 171
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Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

Any Facebook advertiser with a website can do this using Website Custom Audiences. Facebook will then refer to rules an advertiser has created to determine whether that user should fall within a specific audience to be targeted with an ad. Simply enter the URL(s) you want to include. Who are those people?

Facebook 120
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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Many are moving to setups in which the full content is accessible on the main page and that is the only URL that can be indexed. Viewability – advertising viewability has become a top priority for publishers, which has the consequence of altering the content-to-ad ratio above the fold.

Sites 278
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Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC

SocMed Sean

Online learning is definitely a hot topic and those willing to spend the time and energy to put together a well-developed, informative course offering can actually generate a lot of interest…and a lot of traffic. This is why the name of your website matters.

Course 178
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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

You can use an audit to enhance both your business and individual profile to make it more suitable for advertising yourself to your target audience. Optimize your profile photo and banner They say that first impressions are important, and this is definitely true when it comes to your LinkedIn profile. What is a LinkedIn audit?

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10 metrics to track influencer marketing success in 2024

Sprout Social

kamridiane been using a bag I’ve had since jr high, it was definitely time to get a new one? Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Marketers can leverage Tagger to add UTMs and platform pixels or create custom URLs.

Metrics 97
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Social Media Updates January

yMarketingMatters

Snapchat Adds Profile URLs to Make Adding People Easier : Follow the people that matter, and help people find you by swiping down from the camera to the profile screen and hit Add Friends. Select Share Username to copy your unique URL and share it instantly via other apps. What’s your URL? This is brilliant ! February Tip.