Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

The Realtime Report

AUGUST 8, 2019

Research Shows How Much Value Consumers Assign To Various Apps. Many services remain free thanks to advertising. From June 14 to 15, 2019, we surveyed 2,004 consumers through a paid online market research platform. Survey respondents ranged in age from 18 to 71 years old; 55% were female and 45% male. Methodology.

Research 79

Research Reddit Project Survey 79

Convince & Convert

MAY 17, 2016

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA. Why Do Facebook and Instagram Dominate Social Advertising?

Research 112

Research Social Media Facebook Instagram 112

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. TikTok shows #PartyNeverStops has 102.9M

Metrics 97

Metrics Influencer Marketing Survey 97

Convince & Convert

JUNE 4, 2014

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Only eight percent of survey respondents were “very successful” in meeting their objectives with mobile retargeting.

Industry 146

Industry Data Survey Mobile 146

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before. Why is market research so important, anyway? First, let’s define what market research is.

Research 96

Research How To Marketing Price 96

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more.

Software 81

Software Research Marketing Price 81

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 122

Social Media Sentiment Data Team 122

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing 129

Marketing How To Sample Samples 129

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 120

Social Media Survey Education Team 120

Twist Image

MAY 16, 2013

Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. More than advertising.

Advertising 111

Advertising Research Data Survey 111

Buzz Marketing for Technology

FEBRUARY 1, 2012

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. I wanted to focus my research on Millennial Males, Moms (of course his mom is going to have a say!), Social Media Data: Time to Embrace it There is not a day that goes by in the.

Data 176

Data Paid Search Statistics Team 176

The Realtime Report

JANUARY 15, 2020

It’s not just the advertising you put out in a conscious attempt to shape your brand, it’s where that advertising is seen; which areas host your billboards, which newspapers carry your print adverts, which websites serve your digital ads. Working with a market research agency could be worth the investment. Offering better value?

Brands 103

Brands Survey Posterous Price 103

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. . Publishers will be interested in the data too.

Survey 150

Survey Advertising Study Software 150

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 142

Buy Brands Survey Apparel 142

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Fewer than 10% blame advertising or the user experience for not using Facebook.

Survey 148

Survey MySpace Microsoft Social Media 148

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 118

Patterns Sentiment Analysis Proposal 118

Hootsuite

JULY 11, 2022

Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Marketing 103

Marketing Reddit Advertising Analysis 103

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Over half of the executives surveyed anticipate that their social marketing budgets will increase by over 50% by 2024. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Koka Sexton

DECEMBER 26, 2022

It involves a combination of market research, advertising, public relations, and customer relationship management to effectively reach and engage your audience.” It examines the way people think, feel, and act in response to external stimuli, such as advertising campaigns, customer service interactions, and product features.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Hootsuite

DECEMBER 20, 2019

Between July and September in 2019, Facebook advertising growth rate was 0.4%. According to Pew Research Center, 71% of U.S. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3 But, Facebook’s youth advertising audience may be shrinking. Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Davidowitz refers to search data as a “truth serum”.

Focus Group 100

Focus Group Curation Data Survey 100

Social Media Strategies Summit

FEBRUARY 22, 2021

Source: The CMO Survey. Prospective social media clients will want to know what relevant work experience you have, what results you have achieved for past clients, and what specialties you can bring to their business, such as content creation, social media strategy, account growth, social platform advertising, etc.). Source: LinkedIn.

Social Media Management 210

Social Media Management Social Media Price Consultant 210

Likeable

JUNE 7, 2021

It’s no secret that social media has become a playground for targeted advertising over the last decade. After doing a survey of our own, we found that most people fall into one of three groups. HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago.

Hubspot 52

Hubspot Survey Privacy Groups 52

Buzz Marketing for Technology

MAY 23, 2012

When interpreted via a sensible methodology, data becomes intelligence. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Million-dollar decisions should be based on real-time and authentic data, not “spaghetti on the wall.”.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Convince & Convert

NOVEMBER 13, 2013

Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Canada and the U.K. Canada and the U.K.

Statistics 144

Statistics Survey Advertising Industry 144

Sprout Social

APRIL 12, 2022

Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined. How data and analytics impact public relations. versus 2.87 on a five-point scale).

Statistics 105

Statistics Skills Analytics Press Release 105

Buffer Social

JANUARY 25, 2018

If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. We’re very grateful to the companies and organizations that have collected and analyzed the data. There are now almost 2.5 There are now almost 2.5

Social Media 111

Social Media Trends Report Survey 111

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. Surveys are a classic method to gather customer feedback, but they need to be used properly. Paid Advertising. Many involve surveys that are tallied and scored. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. Many demand generation tools offer data accuracy, which makes strategy planning better. What is a Demand Generation Tool? Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. According to data from Pew Research , messaging apps dominated social networks in 2019. This trend data emerged as concerns about privacy grow and users start gravitating towards making more individualized and personal connections using messaging. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

DECEMBER 5, 2022

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Enables instant communication. Start your free Sprout trial.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139