Convince & Convert

MAY 17, 2016

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. Why Do Facebook and Instagram Dominate Social Advertising?

Research 112

Research Social Media Facebook Instagram 112

Convince & Convert

NOVEMBER 13, 2013

Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Canada and the U.K. Ben is based in NYC.

Statistics 144

Statistics Survey Advertising Industry 144

The Realtime Report

AUGUST 15, 2012

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. The full report (registration required) looks at data for 100 countries, and then analyzed the performance of ads in those countries for which the data set included 100 million impressions or more.

Cost 191

Cost CPC CPM Advertising 191

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Ever visited a website and really wanted to know what it’s made of?

Software 81

Software Research Marketing Price 81

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 91

Analysis Report Examples Tools 91

Ignite Social Media

JUNE 23, 2023

New data shows opinions vary widely by age. New data has shown that a substantial number of users are open to paying for social media accounts in exchange for extra privacy, security, and other benefits, with younger people being much more willing to consider paying than those over age 45. According to the data, 48.9%

Social Media 148

Social Media Privacy Social Networking Data 148

Buzz Marketing for Technology

NOVEMBER 20, 2008

As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. But here is some real data that you can use to illustrate why that is a bad idea.

Advertising 113

Advertising Statistics Study Research 113

Buzz Marketing for Technology

FEBRUARY 1, 2012

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. The intent of these polls was purely statistical and did not meet the needs of a college bound high school senior, and therefore provided little help for our cause.

Data 176

Data Paid Search Statistics Team 176

SocMed Sean

FEBRUARY 10, 2022

On its own merit, these statistics may at first make some marketers hesitate to choose Instagram as a primary tool. As a marketing tool, Instagram is highly effective for advertisers seeking user engagement. And 81% state they use the platform to research products and services. As audience and engagement grows, so does the data.

Instagram 162

Instagram Strategy Marketing Metrics 162

Laurel Papworth

FEBRUARY 19, 2013

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Facebook Advertising and Sentiment. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. movies, songs, etc.)

Buy 142

Buy Brands Survey Apparel 142

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Statistics 105

Statistics Skills Analytics Press Release 105

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Facebook Statistics. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. Users want maximum information about the product without researching much.

Strategy 172

Strategy Marketing Guidelines Review 172

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Slide 11: Americans are increasingly going online for news.

B2B 150

B2B Smart Phone Data Hubspot 150

Keyhole.co

NOVEMBER 9, 2023

The main idea behind influencer marketing is that recommendations and advertisements from popular personalities are considered more authoritative and credible, which helps to increase sales and attract new customers. Even when stimulating sales, it can be cheaper than traditional channels like contextual and targeted advertising.

Metrics 52

Metrics Influencer Campaign CPA 52

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. Guest post by Ron Stefanski. say strengthening their brand is a top business objective.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

JANUARY 8, 2014

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Marketers are surrounded by data, yet starved for insights ( click to tweet ). Marketers are surrounded by data, yet starved for insights ( click to tweet ).

Statistics 142

Statistics Marketing SMS Research 142

Hootsuite

SEPTEMBER 21, 2023

Clear data. The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. Vanity metrics in advertising The online advertising industry is built on the back of impressions. But impressions and click-through rates in advertising can be deceiving.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

DECEMBER 6, 2023

The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts. In your training, highlight proper usage of customer data on social media and common HIPAA violations. Department of Health and Human Services (HHS) website.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Waxing UnLyrical

JANUARY 29, 2019

Statistics and data are arguably as important as the products and services a business offers. Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. Feature #1: Analytics. Feature #6: Social Media.

Features 169

Features Marketing Statistics Template 169

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. It comes very handy when decision making faces uncertainty.

Statistics 159

Statistics ROI API Analysis 159

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook advertising stats. Second only to YouTube, the majority of Americans use Facebook online or on their phone, according to the Pew Research Center. Facebook advertising stats.

CPC 111

CPC Facebook Marketing Advertising 111

Buffer Social

JANUARY 25, 2018

Being one of the most anticipated reports every year, the Internet Trends report shares valuable insights and statistics about the technology industry. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available.

Social Media 111

Social Media Trends Report Survey 111

Audiense

FEBRUARY 8, 2017

Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. Audiense: What sparked your interest in the connection between social data and TV? It dawned on me, why not use this data in the creation of the show too? What’s that future like?

Data 60

Data Focus Group Compete Twitter 60

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. This is also a powerful tool for competitor research. Social media advertising. That means its 875 million members are primed for business discussions and purchasing research. Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

agora pulse

JULY 31, 2020

Do you need someone to create content or are you more interested in advertising? Statistically, anything over 1% is considered a good Facebook engagement rate. However, this question is actually designed to see whether the agency did their research. Ask yourself: Do you need someone to manage your channels? Which channels?

Social Media 190

Social Media Marketing How To Social Media Management 190

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Platform 84

Platform Social Media Insurance Education 84

Keyhole.co

FEBRUARY 19, 2023

Instead of making unrealistic promises, lay down data supporting your claims. If you persist in misleading clients, they will lose their trust in your brand, complain about your services online, and, in the worst case, sue you for false advertising. Neglecting target market research The finance industry comprises diverse markets.

Brands 52

Brands Content Marketing Insurance 52

Writtent Blog

JANUARY 29, 2015

However, we can offer you a list of 17 fascinating writing tips that are backed by data: 1. Use Lots of Data. Use data or statistics to back up your points. According to Takipi research , they’d much rather read a story or some news. The best television advertisers have been doing it for decades.

Data 40

Data Tips Class Research 40

Sprout Social

MAY 18, 2021

4 social media vs. traditional media statistics that prove you need to invest in both. TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising. But social is hot on TV advertising’s heels—especially among younger generations.

Social Media 111

Social Media Team Focus Group Loyalty 111

Buffer Social

AUGUST 2, 2023

After some time in Venture Capital, I took the knowledge I built around market research and started applying it to my personal life. I had built a couple of my own side hustles in the past and also did market research for Universal Music Publishing Group for years. I have historically always balanced having jobs and online businesses.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114

Brands Twitter Facebook Research 114

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Writtent Blog

NOVEMBER 10, 2014

Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Analytics review and data-driven decision making. Market research and content targeting. Application of new research and best practices. Copywriters Are Old-School Advertisers.

Construction 109

Construction Case Study Sample Samples 109

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. With more than 2.69

YouTube 124

YouTube Brands Fashion UGC 124