Nielsen. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Analyzing Customer Data. ClickZ.asia. Mobile. MORE >>

As you probably know, infographics are visual representations of information, data, or knowledge. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means. link] emijrp What an huge collection of interesting-data-mining images. Anyone? MUST READ. MORE >>

Just happened to read  Scrapers’ Dig Deep for Data on Web in the Wall Street Journal yesterday about how companies and individuals are using Listening Systems to scrape data on all sorts of things including individuals in forums and message boards that most users assumed were protected. We know steps were taken to protect privacy just as we know some sites are collecting information to sell to advertisers, to name a few. On the other hand, it’s frightening to think about how much data Google has on us, on anyone.  and Canada. they have been collecting. MORE >>

Whether you’re a gamer, advertiser or long form content creator , your audience increasingly expects a multi-dimensional experience in which you simultaneously interact with the content and with each other in a free flowing social conversation. In fact Nielsen reports: In Q1 2010, Nielsen data showed that nearly 60% of people were watching TV and using the Internet on their computers simultaneously. The challenge for media companies, brands and advertisers alike becomes how do you monetize such behavior and how do you measure it? MORE >>

If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ Nielsen reports the majority of new phone purchases are smartphones, with Android and Apple leading the way.  alone, a significant data point that has convinced moved small- and medium-size businesses  (SMBs) to move their mobile strategies up a gear. 4.    Spread the word: Remember the days when every TV advertisement had to included the brand’s URL?  MORE >>