article thumbnail

Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152
article thumbnail

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices. The Advertising Research Foundation The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.