6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Especially in a highly subjective arena like advertising, tastes vary widely. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Differences in social listening software are vast. We like Visible a lot.
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