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Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. Themed around, “The Force For Fun,” one video will win $25,000 and a chance to be featured as Pringles national advertisement.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. How … Facebook! I want to roll the clock back a few weeks.

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Why real social media experts are also great writers

Sherrilynne Starkie

In this environment, getting and retaining the attention of your audiences means being able to tell your story across multiple digital platforms. For paid media copywriting, the focus will be on social media ads, search ads, native advertising, sponsored content and more. million Facebook updates are made, there are 3.8

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Brands Using Social Media to Take a Stand Against Racism

Likeable

Throughout the past two months, many brands have been using their platforms (and their dollars) to support anti-racism organizations and the Black Lives Matter movement. PassTheMic is Groupon’s effort to transform its social media platform into an amplifier of prominent voices in Black communities. Pernod Ricard: Crowdsourcing App.

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The pros and cons of social media

Sprout Social

As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Ability to crowdsource. Ah social media. But times have changed.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Instagram is a visually-based platform. Using a platform where your customers can see how your products and services might look on them or in their lives is a massive benefit to your sales. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Before joining Software Advice in 2012, she worked in sales management and advertising. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Her work has appeared in myriad publications including Inc., Streamline project management.