Direct Marketing Observations

FEBRUARY 9, 2010

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. Online advertising was banners and e-mails. Usually I produce the post and the moderator comes on Tuesdays and facilitates the discussion. This week is an exception. Big media brands dominated the Web.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Buzz Marketing for Technology

JUNE 27, 2008

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. He’s also a founder and moderator of the uber popular #blogchat event on Twitter. I’m always using my social networks to crowdsource.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate.

RSS 118

RSS Collaboration Social CRM Consultant 118

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Crowdsource.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. advertising. crowdsourcing. Nuggets from Social Media workshops as of late… posted in Uncategorized |. Categories. Select Category. Blog Council. Book Reviews. Business Strategy. Community Development. Community Development Business Case. Convincing the uncoverted, Part 1-4. General Community Discussion.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. I also picked 3 because there was no 4. 2 many words I guess?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 10, 2010

I crowdsourced the design using Crowd Spring, and selected Tzeyee and her design over dozens of other contenders. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media. Her design very much adds to the invigorating nature of this book.

Social Media 116

Social Media eBook Strategy Social CRM 116

Buzz Marketing for Technology

FEBRUARY 8, 2012

Use this persona to drive any ad plan, sponsorship plan or event plan. Another way is to use it for product innovation, some companies are not crowdsourcing ideas for their products rather they are using the analytics to find a “white space” in the market where there is an unmet need – then launching a product or service to fill that need.

Analytics 229

Analytics Crowdsourcing SEO Data 229

Buffer Social

MAY 13, 2019

Many other websites have covered the advertising potential of the platform. Some brands organize their songs around themes , whether it’s a certain mood or feeling or perhaps a trending topic or event. These crowdsourced lists make for a great content in a tweet or Instagram post. Then, start creating your first playlists.

Platform 75

Platform Brands Social Networking Instagram 75

Convince & Convert

JULY 6, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 6 Degrees of Influence – The Value of Customer-to-Customer Connections Crowdsourcing: Beyond the Basics The 3 Amigos: Email, Blogging, Social Sharing [link] Tin Hang Liu RT @jaybaer Tying Together Social (..)

CSR 137

CSR Social Media Strategy Consultant 137

Social Media Marketing

OCTOBER 3, 2012

From June 25 to October 2, the creatives had to determine a way to develop 100 individual pieces of content that took into account standing celebrations, events and more - and had to do so in a way that incorporated the product. Cultural events : the Video Music Awards, the Emmys, Fashion Week, Z-Z Topp releasing a new album, etc.

Content 168

Content Crowdsourcing Construction Meme 168

Convince & Convert

JULY 26, 2013

“Social media reaches farther than we can physically reach with advertising.” This includes a video podcast on YouTube , text for digital signage around the park, footage the PR department needs for news shows, and video interviews for special event attractions. The RSS feed is: [link]. Find us on iTunes: [link].

How To 131

How To Crowdsourcing Social Media Team 131

Webbiquity SMM

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. DaVinciDeb. ” Jeanette Gibson. kenyanpundit.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Buzz Marketing for Technology

JULY 6, 2008

When I am away, on holidays, on conference events, off sick, whatever. Yes, indeed, what some folks would call crowdsourcing! To uphold community standards, comments that are inflammatory, offensive, or contain profanity or advertisements may be removed by the author or a community moderator. It surely was a terrific.

Tools 100

Tools Wiki Collaboration Wireless 100

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

APRIL 8, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life The Key to Social Media Success is Just 2 Letters Crowdsourcing: Beyond the Basics Anonymous Use the iPad to make phone calls… [link] Anonymous Use the iPad to make phone (..)

iPad 136

iPad Content iPhone Wireless 136

Webbiquity SMM

JUNE 6, 2011

A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. Marty Weintraub is president of aimClear , an Internet-focused Advertising Agency. Originally from Oz.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

JANUARY 5, 2016

A customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

AUGUST 25, 2010

The era of the hyper-relevant advertisement is upon us. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. And that example is just scratching the surface.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Hootsuite

MARCH 31, 2020

A boosted post is a form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts. It’s a way of showing followers that you have physically visited a geographical location or event. Clickbait’s goal is usually to generate pageviews and advertising revenue.

List 145

List Social Media HootSuite URL 145

Later

MAY 8, 2019

Many fashion brands are also jumping on the video trend to show behind-the-scenes footage of shoots, events, and anything else related to their brand: View this post on Instagram. Whether you want to collect feedback on your products or crowdsource ideas, questions stickers offer an entirely new way to engage with your Instagram audience! #4.

Fashion 83

Fashion Instagram Influencer UGC 83

Kikolani

SEPTEMBER 17, 2013

And I’m also assuming you don’t have a massive budget to run an advertising campaign. Viral Content Buzz (VCB) is a web-based platform that utilizes a crowdsourcing model to facilitate the generation of REAL “social buzz” on QUALITY content. So how then does a blogger successfully promote a brand new blog post?

Tips 168

Tips Influencer Blogger LinkedIn 168