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The difference between an audience and a community in new media

Akamai Marketing

Creative Commons Photo by Daehyun Park. Having a large audience is important in the advertising world. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. You advertise TO an audience. Communities Are Like Marriages: Communities require consistent feeding and caring.

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The Growth of Demand Discovery

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. These are the bullhorns of advertising. Thanks for taking time out of your day to come hang out here!

Retail 191
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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. It will be interesting to see how advertising continues to grow in social media.

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Making Lemonade

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Lemonade is about “what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.&# Thanks for taking time out of your day to come hang out here! United States License.

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Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

Buzz Marketing for Technology

You can star items and even subscribe to either your history or these bookmarks as a feed. Annotate Bookmarks and Feeds with a Private Friendfeed Room. The second way to use this is to start importing RSS feeds into a private room. You can follow this conversation by subscribing to the comment feed for this post.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. You can catch up with her on Twitter or by e-mail.

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The Yellow Pages Equal Spam

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Yellow Pages Equal Spam Written on July 11, 2009 by Justin Levy in advertising , marketing , permission marketing 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.