Monetizing Facebook: Dollar Value of Facebook Fan
Laurel Papworth
APRIL 21, 2010
So we developed the first-ever published Facebook fan valuation. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers. API Widget Economy: Social Media Business Podcast (12).
Let's personalize your content