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Where Did the Inspect Tool Go?

Jon Loomer

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool. What was nice is that we could see Frequency charted over time against your CPA.

CPA 186
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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

This feature operates with a cost-per-click (CPC) cap in place, ensuring advertisers get the best value for their investment. This move aligns with Reddit’s goal to create a more competitive advertising ecosystem, attracting businesses looking for effective and efficient ways to convert users into customers.

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Turning Facebook Analytics Into Action

Jon Loomer

From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. Recent news aside, it's important to keep in mind that Facebook has significantly scaled in users over the past few years, and as a result, its advertising tools have also become more sophisticated.

Analytics 167
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How Often Should You Update Facebook Ad Creative?

Jon Loomer

Advertisers want a process. This allows you to look past the overall CPA and see how it’s trended to spot whether it’s time to make a change. One way to combat creative fatigue is to change your creative. But, how often should you update your Facebook ad creative? This is a question I get a lot. Every month?

Facebook 193
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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

The bulk of the time, however, those pages that relate most closely to the subject you’re advertising will have the greatest success. With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think. Ad Testing.

CPA 100
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

The main idea behind influencer marketing is that recommendations and advertisements from popular personalities are considered more authoritative and credible, which helps to increase sales and attract new customers. Even when stimulating sales, it can be cheaper than traditional channels like contextual and targeted advertising.

Metrics 52