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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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13 Ways for Bloggers to Make Money with Advertising

ProBlogger

I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Cost Per Impression (CMP). Cost Per Acquisition (CPA). Cost Per Click (CPC). Newsletter advertising. Some advertisers love to have their brand included in emails that you send to readers.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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Fetching Friday – Resources Mashup & Guest Blogging Hangout

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Are Spammers on Your Mailing List Costing You Money – Don’t pay more than you should for your mailing list by removing the spam! How Much will Google Reader’s Demise Cost your Business?

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Do some Advertising You will find that advertising on Facebook is unlike any other advertising experience you have ever had.

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This Week in Social Media – 6/12/2013

Social Media Marketing

If you''ve ever gotten pushback from an executive who thinks social media eats into productivity, perhaps you should help them understand what smokers are costing their company, in productivity, downtime and healthcare costs. In the Adobe study, consumers find traditional advertising a better source of information.