Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. This is the Explore Feed that about 99% of us have.

Feed 167

Feed Feedly Facebook News 167

Jon Loomer

MARCH 14, 2022

Cost and competition will matter, too. Facebook only cares that they get you the most actions you ask for at the lowest cost. Sometimes, advertisers can micro-manage in this case. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Facebook wants to get you clicks.

How To 199

How To Facebook URL Cost 199

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? What are some sample social media advertising formats?

Advertising 145

Advertising Campaign Social Media How To 145

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. Advertisers still do this.

Campaign 154

Campaign Advertising Cost Conversation 154

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 128

Advertising Features Facebook CPA 128

Jon Loomer

JUNE 14, 2023

The beneficiary and payer information will not appear directly on the ad or in the feed. Delivery Meta says that the inclusion of beneficiary and payer will have no impact on the delivery, costs, feature accessibility, or review process related to your ads. What Will Advertisers Do? You shouldn’t notice a difference.

Library 162

Library Advertising Cost Small Business 162

Jon Loomer

APRIL 12, 2022

When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. The advertiser must first win in the auctions. The goal of the auction isn’t necessarily to award the ad with the highest bid a placement in a particular user’s feed. How it Works.

Facebook 200

Facebook Advertising Engagement Cost 200

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. Demographics lean male—the gender ratio is about 55/45%.

B2B 119

B2B Advertising Campaign Statistics 119

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. People may be more likely to respond to an ad in their news feed than in their Messenger. If you want action, you may want to focus on the feeds here. Some placements are largely ignored.

Feed 176

Feed Feedly Real Estate Instagram 176

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Cost per Like by country.

Cost 40

Cost Advertising Price Facebook 40

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. Additionally, that tighter audience can drive up frequency, creative fatigue, and ad costs. This is why most experienced advertisers would tell you it’s almost always a waste of money to optimize for link clicks or landing page views.

Embedding 163

Embedding Eventful Cost Issues 163

Ignite Social Media

APRIL 15, 2024

They also track metrics like cost per mill, cost per click, and orders placed, as well as conversion rates, to paint a complete picture of the effectiveness of their influencer program. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

Influencer 101

Influencer Retail Marketing Discount 101

Keyhole.co

JANUARY 20, 2024

Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. A Facebook group essentially becomes free advertising. One-third sharing: Sharing content from others helps your feed seem less spammy. The answer is Facebook marketing. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

JANUARY 23, 2020

This wide reach makes it one of the main platforms most brands are looking to advertise with. How Should a Brand Advertise on TikTok? Advertisement is relatively new on TikTok. From creating your own account to paying for take-over ads, here’s the latest on TikTok advertising strategies: Know the Platform.

Advertising 55

Advertising How To Hashtag Influencer 55

Ignite Social Media

DECEMBER 11, 2023

While X/Twitter has long been the go-to platform for breaking news due to its chronological feed, Threads is improving in this aspect. At the same time, Elon’s actions on X have caused a significant exodus of big advertisers, costing the platform millions in lost advertising revenue.

Compete 101

Compete Energy Social Media Platform 101

Jon Loomer

AUGUST 28, 2023

The eligible placements as of this moment: Instagram Feed Instagram Explore Instagram Explore Home Instagram Stories Instagram Reels Ads on Instagram Reels Instagram Search Results When you create your ad, you will only be able to provide media and primary text (no link). The performance goal will default to Instagram Profile Visits.

Campaign 147

Campaign Conversation Instagram Metrics 147

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.

Influencer 199

Influencer Campaign Report CPM 199

Ignite Social Media

APRIL 23, 2020

This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher. For example, if you’re running on the Instagram Feed, consider Instagram Explore.

Campaign 101

Campaign CPA CPM Cost 101

Jon Loomer

MARCH 29, 2022

Adding templates to a feed image. Bid Strategy: Lowest Cost. I think this is mostly about what it means for the future of Meta advertising. Maybe for new advertisers. It can simplify things for new advertisers who aren’t sure what levers to pull and what to leave alone. Applying artistic filters. No control.

Campaign 190

Campaign Advertising Features Conversation 190

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. So, you get targeting, brand awareness and cost savings. That works.

Advertising 102

Advertising CPM Video iPad 102

Jon Loomer

MARCH 8, 2023

This time, I would only use News Feed. This is not surprising since I was forcing the algorithm to only use News Feed, which is the most expensive placement. The Cost Per Link Click went up 3-4 times. Cost Per Quality Visitor clearly best for Quality Visitor optimization. A few observations… 1.

Eventful 195

Eventful Newsletter CPM CPC 195

Jon Loomer

OCTOBER 13, 2021

They only care about getting you the most of these desired actions for the lowest cost. Videos may hang up in a person’s news feed more than others. Do you get people who complain about seeing your ads in their news feed? Most advertisers understand that bots and spam seem to come from some countries more than others.

Facebook 205

Facebook Eventful Campaign Conversation 205

Convince & Convert

JULY 28, 2015

This means that if you pay 50 cents for a Facebook ad that gets you a new Like (a reasonable cost range for most advertisers), and just one out of ten fans see any particular post, your actual costs to get on that person’s radar are far higher than 50 cents. That’s how the Facebook news feed works.

Buy 60

Buy Advertising Facebook Cost 60

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

Advertising 172

Advertising Questions CPA ROI 172

Ignite Social Media

APRIL 2, 2020

Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own! including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. Paid Media Opportunities. Targeting Capabilities.

Marketing 217

Marketing Authentication Trends Feed 217

Hootsuite

NOVEMBER 14, 2023

If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. YouTube’s CPM (cost per thousand impressions) varies per region. Make sense?

YouTube 94

YouTube CPM Module Adsense 94

agora pulse

NOVEMBER 4, 2020

If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers. We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). Ads in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Webbiquity SMM

FEBRUARY 16, 2021

Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business. Take Grey Advertising Agency, for example. Instagram Stories appear on a separate feed, which helps to keep your main feed cohesive.

B2B 259

B2B Examples Company Instagram 259

Ignite Social Media

MAY 29, 2018

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Recent updates to the news feed algorithm has increased ad cost, according to Recode. The goal is to not overwhelm fans with too many commercials.

Buy 94

Buy CPM Facebook Price 94

Sherrilynne Starkie

JUNE 29, 2014

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis. PLEASE LIKE MY FACEBOOK PAGE.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sprout Social

JULY 30, 2018

You’re charged just like a regular cost-per-click (CPC) ad. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. Plus, the extra views your post receives from being posted on the sharer’s board won’t cost you anything. How to Advertise on Pinterest. One-tap Pins.

Advertising 84

Advertising Embedding CPC Types 84

Jon Loomer

AUGUST 12, 2016

News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business.

Advertising 60

Advertising Facebook News Feed 60

Ignite Social Media

SEPTEMBER 27, 2016

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. Stay true to your customer base.

Advertising 60

Advertising Social Media Tips Banking 60

Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. The goal is to get you the most optimization events at the lowest cost. I then started seeing ad after ad for similar STYLED shoes in my feed. Not from the same advertiser or same brand. It seems crazy.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

OCTOBER 3, 2020

As an advertiser on Facebook, you need to be aware of frequency. These things will result in higher costs to reach users and inferior performance. So if you reach a user once in Audience Network, you won’t reach them again that day — even within the news feed. You can reach users “too much.”

Facebook 195

Facebook Report Feed Feedly 195

Jon Loomer

OCTOBER 10, 2022

And if you get increased engagement, that often leads to lower CPM costs in ad spend. Finally, you have to check at least Facebook Feed. Both Facebook and Instagram Feeds use a 4:5 aspect ratio. I’d keep everything else in feeds unchecked. Quick Overview. Adjust by Placement.

Instagram 200

Instagram Facebook CPM Feed 200

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. The majority of our ad budget was spent on users aged 13-17, who had the most impressions and the lowest cost across the metrics we tracked.

HootSuite 97

HootSuite Campaign Metrics CPC 97