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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Or, adjust your expectations for a Cost Per Action, knowing that conversions will be underreported. This has been a popular option for brands, advertisers, and agencies lately. Have you started seeing the impact of iOS 14 on your advertising?

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The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). If you advertise all year long, know that it’s going to be much tougher this time of year. It doesn’t mean you can’t advertise profitably. Some brands only advertise during the holidays.

CPM 209
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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. That said, you may have trouble standing out in e-comm if you are unable to offer a discount. Consider pulling back.

CPM 188
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Eight Cost-Effective Marketing Approaches to Grow Your Brand

Socialmedia.biz

Getting the right balance between the costs and the results you desire when marketing your product is of paramount importance. Maximizing your return on investment is the goal of marketing strategies that are very cost-effective. Female entrepreneurs can effectively utilize Mogul, which is aimed at them, to advertise their businesses.

Cost 98
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Beats Traditional Advertising. As consumers’ faith in traditional forms of advertising wanes, social proof may help businesses regain the confidence of prospective customers, win over new ones, and increase revenue.

comScore 299
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Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Little to no cost There are very few upfront costs to this strategy.

Discount 124