Visually SM

article thumbnail

Overcome Short Attention Spans with Micro-content

Visually SM

What can your advertising do in 10 seconds? We recently told you how to create micro-content time- and cost-efficiently, using your existing visual assets — be it infographics, videos, presentations or interactive websites. Micro-content is only as powerful as the connection that it makes back to the brand or advertiser.

Content 130
article thumbnail

7 Questions Marketers Should Ask About Native Content

Visually SM

With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between “real journalism” and straight advertising. Sponsored Content. Action-oriented (buy, download).

Questions 100