The Social Media Incubator

JULY 10, 2013

There’s no area where that’s more true than in Facebook advertising. One of the common misconceptions about online advertising – whether we’re talking about Facebook , Google AdWords or something else – is that click-through rates are an adequate measure of success.

ROI 125

ROI Facebook Adwords How To 125

The Social Media Incubator

DECEMBER 19, 2012

That’s a marketing plan that takes into consideration the traditional aspects of marketing (branding, public relations/press releases, TV, radio, print advertising, etc.) If you want to survive in the marketplace today, then you need an integrated marketing plan.

Press Release 127

Press Release Marketing Startup Small Business 127

The Social Media Incubator

OCTOBER 20, 2011

Compare the cost of a Super Bowl ad to a Facebok ad. Only 14% trust advertisements. YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients. The latest Ford Explorer ad on Facebook generated more traffic than a Super Bowl ad.

YouTube 106

YouTube Social Media Statistics ROI 106

The Social Media Incubator

DECEMBER 31, 2009

Networking platforms have given companies a cost-effective solution to grow their businesses without the multi-million dollar budgets of larger companies. So is social media just a fad or is it the biggest shift since the Industrial Resolution? You decide!

Social Media 100

Social Media Foursquare Consultant Small Business 100

The Social Media Incubator

NOVEMBER 26, 2012

Here are 5 old-world marketing ideas that can be carried over to your online marketing strategy , some at a lower cost than their more traditional fore-bearers, with a new-world spin: Newsletters – Remember when you had to write your newsletter, get it designed, printed, and then mailed? But you can still engage in display advertising online.

Cost 122

Cost Real Estate Marketing Newsletter 122

The Social Media Incubator

NOVEMBER 2, 2011

In an article in response to the TLD initiative, Gary Elliot , Chair of Association of National Advertisers, replied, “New search technology has improved search and innovation making the search market extremely competitive.

SEO 117

SEO Proposal URL Engineering 117