Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. They even like to see the local advertisements. Photo by Mike Ackerman on Unsplash. But there’s the rub. Where’s the reader value?

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

FEBRUARY 18, 2020

It’s not advertising. Ransomware costs Canadian companies as much as $2.3 And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for. Why is Earned Media Important? Here’s the problem.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JUNE 29, 2014

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

MARCH 14, 2015

But at what cost? Will Twitter be serving advertisements within these private conversations? Good manners cost nothing. The privacy shift comes as Twitter seeks to bolster user growth and compete with instant messaging platforms such as WeChat, WhatsApp and SnapChat. Will direct messages become a constant stream of spam?

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

JUNE 30, 2015

Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater. It’s popular, important and low-cost content that is sure to drive traffic. Why not have a bit of fun with it and add value for advertisers while you’re at it. And why not?

Advertising 150

Advertising Report Cost Feed 150