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Janet Fouts

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What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

OCTOBER 15, 2012

Yesterday was a momentous event in advertising history. Although nobody has released the exact amount, it’s safe to say Red Bull invested something over a million dollars in this project.The balloon alone is estimated to have cost in the neighborhood of $100,000. Certainly in this case RedBull can say it #Givesyouwings!

Marketing 144
Marketing Eventful iPhone YouTube 144
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App dot net- It’s not Twitter

Janet Fouts

OCTOBER 2, 2012

There are no advertisers, instead users pay a nominal fee to get access. Initially the majority of the discussions revolve around the platform itself, the apps developed for it and “to hell with advertising” but now, as more people join it the discussions are more varied. Should I be using App.net?

Twitter 131
Twitter Vimeo Notification Applications 131
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