Direct Marketing Observations

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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum.

RFP 159
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This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising.

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Competing with Free

Direct Marketing Observations

I remember asking a small business owner once why they kept advertising in magazines and newspapers when the results were so poor and their answer was that they had no other options. We embrace and applaud being different. The value of free.

Compete 162
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Online advertising was banners and e-mails. The cost of reaching a targeted customer will only decline in the years to come. The capabilities are ubiquitous and the cost is next to nothing. In January, 2000, few people had heard of Google. Big media brands dominated the Web. The new Internet has flipped the economics.

Industry 143
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It’s Time to Rethink Facebook

Direct Marketing Observations

You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol. And then there’s that whole contextual advertising thing taking place on the social network. I know I don’t.

Facebook 170