Dave Fleet

JUNE 4, 2014

That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. marketing social media advertising digital support' What are you seeing in your role – is it time to shake things up?

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

JUNE 4, 2014

That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. Communities form post-purchase, but most marketers are focused pre-purchase.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

NOVEMBER 8, 2010

Old page: New Page: The uproar has done more than just mire the reputation and Facebook page of the magazine; it has also cost them advertisers as some have apparently pulled their ads in protest.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

FEBRUARY 16, 2016

We’re in the midst of a difficult economy – particularly in Canada, where the weakness of the Canadian dollar is driving costs up and profits down for many businesses. Low-cost content production is gaining traction. Budgets are tight, and there aren’t a lot of innovation-focused dollars to go around. Sorry, Quebec.

Mobile 105

Mobile Trends Loyalty Compete 105