Ari Herzog

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Why I Cut the Cord to Cable

Ari Herzog

Recalling that my one-year-old Amazon Prime membership included access to a service called Amazon Instant Video as a competitor to Netflix, I quickly recognized the financial cost savings of streaming. It’s advertised to retrieve stations in a 30-mile radius. How much does it cost? My TV wasn’t smart.

Cost 107
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Why #FacebookAdGrants is Fascinating

Ari Herzog

New marketing materials were created at great cost. “Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency,” says Facebook. Media advertising Facebook' The list of Facebook changes goes on. Call it free money.

Adwords 152
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Why I Cut the Cord to Cable

Ari Herzog

Recalling that my one-year-old Amazon Prime membership included access to a service called Amazon Instant Video as a competitor to Netflix, I quickly recognized the financial cost savings of streaming. It’s advertised to retrieve stations in a 30-mile radius. How much does it cost? My TV wasn’t smart.

Cost 70
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How to Create the Optimal Press Release in Social Media

Ari Herzog

The reason they cost so much, is because good press releases are very valuable. A properly distributed press release can cost hundreds of dollars. Tags: Features advertising branding newmarketing. If you hire a company that provides press release writing services, you could pay anywhere from $50 up to $850.

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Mobile Technology and Your Small Business

Ari Herzog

Nowadays though, the big companies are getting better and better imitating the strengths of the small ones but doing one better with lower costs and better advertising. Facebook, Twitter, and other online networking sites allow small businesses to reach millions of customers with little to no cost to operate a fan or business page.

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How Social Media Changes Retail Storefronts

Ari Herzog

Small business owners are not telling customers about the featured beer or the cost of eggs. The only other product that is advertised is for Boar’s Head meat. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways.

Retail 130
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Commentary on Search Engine Marketing

Ari Herzog

That does not necessarily make it the preferable option, but when our initial budgeting is limited it is a point worth keeping in mind especially when a properly optimized through SEO high ranking pages have proved themselves as a better click magnet, attracting more traffic than a high ranking, well positioned PPC advertisement.