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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. The primary bid strategies are as follows: Lowest Cost. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. Lowest Cost. Minimum ROAS.

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How Competition Impacts Facebook Ads Costs

Jon Loomer

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. It won’t always cost the same amount to get that click or conversion. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly. The role of competition.

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Will Facebook Ads CPM Costs Increase This Holiday Season?

Jon Loomer

As advertisers prepare for the holidays, there’s a bit of anxiety about what to expect. The past few years have been anything but normal, so it’s not easy to predict what advertisers should expect this year. In particular, will Facebook ads CPM costs increase?

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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. The result was a solid Cost Per Action.

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. While using Highest Volume, you can set a Cost Per Result Goal. When should you use this? When should you use this?

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”