Akamai Marketing

SEPTEMBER 10, 2013

Captivate training is specifically tailored for social media, marketing and advertising consultants and agencies, to help you expand your understanding of motivations, both the motivations of YOUR clients and the motivations of THIER customers. You’ll walk away with at least 3 “ah-hah” moments and probably more. .

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

FEBRUARY 21, 2012

Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? What is the ROI of silence? Of ignoring conversations? Ignoring customers? What do you get from that? Interesting question isn’t it?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

NOVEMBER 1, 2011

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? While its still a relative bargin, social media can also drive traffic to a website without the same costs associated. What we can measure for social media ROI.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JANUARY 15, 2013

All of those things will cost you either in terms of money or time. Either way – there are hard costs IF you commit. Social media is nothing like advertising mediums where you create an ad, turn it on and hope the phone rings. And while we’re at it, you’ll probably want to measure those efforts.

ROI 194

ROI Social Media Policies Creative Commons 194