Pam Moore

MAY 9, 2016

Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). ” Source. SoundCloud.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Using web analytics such as Google Analytics to optimize conversions and sales.

ROI 60

ROI Strategy Twitter How To 60

Hootsuite

JULY 12, 2022

Hungover from too much advertising. Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Go into your website, your white papers, your product, and your out-of-of-home advertising. People are there to kill time , be entertained, and stare at the main character of the day.

Brands 114

Brands HootSuite Module Meme 114

Small Business Mavericks

NOVEMBER 30, 2015

The idea is to strike conversations with your target audience that lead to new customers. Those conversations generally begin off site and work their way closer to your core communication strategies. It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces.

Case Study 70

Case Study SEO Engineering Advertising 70

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. I often get asked the question – how do you. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 198

B2B Social Media Marketing Survey 198

Convince & Convert

OCTOBER 9, 2013

In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Exact same result. Let’s be clear.

Content 141

Content Proposal B2B Meeting 141

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

MAY 9, 2017

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. 8 Steps to Develop a Social Business Plan (white paper). Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world.

Nielsen 165

Nielsen How To Influencer Overview 165

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests.

Examples 96

Examples FAQ Insurance Retail 96

Pixlee

SEPTEMBER 7, 2018

For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. Start small by highlighting user quotes and photos that performed well, and then move onto measuring social growth, conversion rates, customer loyalty, and revenue. LinkedIn advertisement. Measure Success.

UGC 40

UGC Content Authentication Curation 40

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Sprout Social

JANUARY 13, 2021

In terms of the social media marketing funnel , attribution models credit the channels within the Awareness and Consideration stages that led to the Conversion. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion.

Social Media 97

Social Media Marketing Newsletter URL 97

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. MediaPost ). MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Proactive Report

SEPTEMBER 12, 2009

These Dell customers are being featured in a variety of traditional advertising and PR initiatives, including billboards, print advertisements and broadcast efforts in local, national and global markets. Dell is engaging in conversations on social media fronts such as Direct2Dell , Twitter and Facebook. What are they doing?

Social Media 107

Social Media Case Study Small Business Advertising 107

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. I will experiment more with the format of a post-conversation video, as I think it can be very useful.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Tips Marketing Social Networking 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Metrics 100

Metrics How To Discount Analytics 100

Buffer Social

DECEMBER 17, 2018

Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. If you can spend $150-200 each month for advertising, you can build a warm audience for marketing your products in 2 easy steps! Which leads us to Molly Pittman ’s advice on advertising. Molly Pittman.

Social Media 110

Social Media Marketing Curata Influencer 110

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The Programmatic Mind educates marketers and explores programmatic advertising trends.

B2B 60

B2B Marketing Microsoft Hubspot 60

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch. Just ask any newspaper company.

Trends 99

Trends Instant Messaging Review Cost 99

Myrland Marketing

MAY 22, 2015

Perhaps this is a white paper, a video series that summarizes recent developments in legislation your clients might care about, or an audio recording of a recent presentation you made (even if it was 10 minutes ago sitting in your office). Facebook conversion tracking. The ideas are endless if we use our imagination.

Conversation 40

Conversation Hashtag Questions Meeting 40

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Holy Social!

Activities 141

Activities Social Media Mobile Geotagging 141

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Web Advertising. Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. University.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Advertise with KMWorld. Document Management/Conversion. Advertising Info. Print Advertising. Online Advertising. KMWorld NewsLinks. Buyers Guide. Web Events. Event Calendar. Research Reports. Research Centers. Business Intelligence. Business Process Management. Collaboration. Government.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created. Paid advertising is an integral part of many inbound marketing strategies.

Tips 98

Tips Content HootSuite UGC 98

Webbiquity SMM

JANUARY 2, 2013

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. SEO drives traffic, but email drives conversions.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JULY 20, 2016

of conversions on LinkedIn. When it comes to social media advertising , Facebook is known as the top dog. LinkedIn also generates the highest visitor-to-lead conversion of any social network at 2.74%. The more you ask of your traffic, the lower your conversions will be. Groups account for 96% of posts and 86.3%

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

MAY 18, 2016

9 Twitter Advertising Guides That'll Help You Generate Better Results for Less https://t.co/dEMkCctEWE. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. dEMkCctEWE. — Neil Patel (@neilpatel) May 12, 2016.

Strategy 82

Strategy Marketing Report Resources 82

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. This guest post is by Johnny.

ROI 40

ROI Content Buy Cost 40

Hootsuite

MARCH 16, 2023

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Why use Microsoft Advertising (formerly Bing Ads)? We’ll give you some answers below.

Microsoft 145

Microsoft CPC Campaign HootSuite 145