Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you remove an event from your configuration list in this process, any ad sets optimizing for that event will be paused.

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Advertising Facebook Aggregator Eventful 217

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Eventful Conversation Facebook URL 209

Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. We’re in the process of figuring out deduplication. What I do know is that among its capabilities is sending web events for Facebook Conversions API. I may have found it in Zaraz.

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API Conversation Facebook Eventful 158

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 190

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. What About the Conversions API? If the Conversions API is not set up, this will be one of your initial projects.

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Advertising Facebook API Reputation 197

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 146

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Creating and Tracking Conversion Events to Reveal Meaningful KPIs.

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LinkedIn Advertising URL Campaign 177

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

Eventful 118

Eventful Conversation Facebook URL 118

Jon Loomer

JANUARY 21, 2024

Yes, the process of creating a campaign has never been easier. Meta is doing a great job of streamlining that process and limiting customizations that would make it more complex. An effective advertiser has a broad base of knowledge about how the rules impact them and whether they should use special ad categories. This is crazy.

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Campaign API Skills Eventful 164

Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. It could make or break your advertising.

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Advertising Campaign Conversation Eventful 166

The Realtime Report

OCTOBER 14, 2022

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Take Blackpool Pleasure Beach for instance, whose Halloween advertising in 2021 was deemed ‘ likely to distress children ’. Spooky season seems to come around earlier every year, and not just because of life’s relentless pace. Keep it simple.

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Metrics Advertising Campaign Discount 91

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. And have you ever looked at your competitor’s online advertising strategy ?

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Conversation Tips Facebook Advertising 127

Jon Loomer

JANUARY 24, 2024

We can’t add a bunch of manual inputs to improve results when Meta’s entire focus is on streamlining the process. When you set your performance goal and (if necessary) conversion event, the algorithm’s primary focus is getting you that thing. This can also work for conversion leads optimization.

Advertising 170

Advertising Eventful Campaign Engagement 170

Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. After selecting your desired outcome (the objective), the advertiser will be guided to the most optimal set-up.

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Campaign Facebook Advertising Overview 206

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In this post, let’s talk about the many times this choice comes up for advertisers. Creating a Custom Conversion. The default rule for Custom Conversions is based on URL.

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URL Eventful Conversation Advertising 179

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Regardless of whether your audience is on an iOS device, advertisers saw impact related to conversion attribution , optimization, and targeting. This feature disappeared rather quietly, so most advertisers may not have noticed.

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Facebook Advertising Conversation Report 196

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. Advertisers still do this.

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Campaign Advertising Cost Conversation 150

Jon Loomer

OCTOBER 25, 2023

Some of you will read this and feel comfortable, knowing that these changes are unlikely to impact you since you’ve adjusted well to the evolution of Meta advertising so far. ” Otherwise, Meta will find your audience based on pixel activity, conversion history, and prior engagement with your ads.

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Campaign Advertising Privacy System 182

Jon Loomer

OCTOBER 18, 2023

” The process isn’t difficult, but the question is… Why? Not to be confused with custom conversions , custom events are conversion events (often on your website) that fall outside of Meta’s predefined standard events. Let’s discuss… What Are Custom Events? First, a quick explanation.

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Eventful Overview Notification Study 161

Jon Loomer

DECEMBER 10, 2023

It streamlines the campaign creation process by impacting the settings available in the ad set and ad. But many advertisers misunderstand what that selection means. That will only happen if you select Conversions as your Performance Goal and Purchase as your Conversion Event. Or Link Clicks or Landing Page Views.

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Campaign Advertising Buy Conversation 134

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Then, under campaign subtype, you have a few options: Drive conversions. Conversions. Custom video campaign. Ad sequence.

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YouTube Advertising CPA Cost 107

Jon Loomer

FEBRUARY 28, 2024

Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. Meta won’t have a secondary goal of conversions or purchases. That’s it.

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Eventful Conversation Campaign Types 193

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. Your objective will change what conversion locations and performance goals are available. App: Send traffic to your app.

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Campaign Eventful Conversation Instagram 210

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. Ultimately, I want to compare the number of conversions reported by Ads Manager to those by Google. One approach is using URL parameters.

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URL Examples Facebook Analytics 204

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. Demographics lean male—the gender ratio is about 55/45%.

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B2B Advertising Campaign Statistics 119

Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Read on to learn how to save your data, attribution and targeting with the Facebook conversions API. Page visits.

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API Conversation Facebook Marketing 91

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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Conversation Template Templates Marketing 78

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

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Process Analysis Compete Data 205

Jon Loomer

JUNE 21, 2023

Let’s go through the setup process… Campaign Setup First, you won’t be able to utilize A/B testing or Advantage Campaign Budget directly from campaign creation. This is a streamlined process. Finally, you’ll be optimizing for Leads, which sorta explains why the Website conversion location is missing.

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Campaign Features Process Conversation 178

Jon Loomer

MARCH 29, 2022

Advantage+ products prioritize automating the campaign creation process. Advantage Lookalikes is automatically enabled for new, duplicated, or draft ad sets using a lookalike audience when optimized for conversion, value , or app events. Optimization for Ad Delivery: Conversions. Personalization. Efficiency.

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Campaign Advertising Features Conversation 189

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. And they build all of the events, custom conversions, and audiences from scratch. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. You have a system.

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CPC Advertising Campaign Eventful 142

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process.

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Strategy Sentiment Patterns Marketing 102

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

The Realtime Report

NOVEMBER 10, 2016

Instant Sales Plus Higher Conversion With These Ecommerce Tips. While there are numerous ways you can optimize your online store to maximize conversion, these next few tips will help you get instant sales and increase conversion rates quickly. Let’s take a closer look at them: Simplify Your Checkout Process.

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Conversation Tips Content management systems Banking 104

Jon Loomer

JUNE 12, 2023

Attribution is the process of giving credit to an ad for a conversion. By the end of this post, it will all make sense… Conversions Attribution will only matter if you’re optimizing for any type of conversion that happens away from Facebook. Usually, these conversions happen on a website.

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Eventful Conversation Report API 180

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group.

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Facebook API Advertising Conversation 212

Ignite Social Media

JANUARY 22, 2024

The process is simple and intuitive. Select your objective (traffic, conversions, etc.) TikTok provides data on impressions, clicks, conversions, audience demographics, and more. TikTok ads offer an affordable way to raise awareness, reach new audiences, drive traffic , boost conversions, and test creative concepts.

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Organization Campaign Conversation Platform 179