Webbiquity SMM

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. For content consumers, Clubhouse offers an incredible variety of discussion topics to listen and join in on. There’s no advertising.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Content Marketing. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

FEBRUARY 13, 2018

Twitter emerged at the SXSW conference in March 2007. The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Facebook was opened up to the public in 2006. MediaPost ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Take Grey Advertising Agency, for example.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Google and Facebook captured 85% of the growth in internet advertising last year.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. However, in many cases, conversational engagement is better facilitated through Twitter. Image credit: CPS, Inc.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). And thanks as always for reading the Webbiquity blog.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. 21% of consumers say they unfollow brands that post repetitive or boring content. 7 Twitter Stats and Facts. 36% of Twitter users visit the site daily. (

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 3 B2B Content Marketing Stats and Facts.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. Social media advertising revenue will reach $9.8

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Share content (your own and others’). Twitter, Facebook and LinkedIn groups, community sites (e.g.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 27, 2010

Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures. Exposure vs. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

OCTOBER 25, 2016

I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. 20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. 7 secrets of a master digital storyteller by Get in Front Communications.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. You’re only in advertising because you couldn’t hack it in medicine.’ Pitching on Twitter? contention that “You don’t need a PR agency.&# Interactive PR Guides, Tips and Tools. Go ahead, works for anything. ‘Loser.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

APRIL 19, 2011

Trying to treat social media like the old world of interruption-based advertising won’t work. Automated welcome DMs on Twitter and the like are obnoxious. Social media success is based on content and trust. Search traffic to blogs increases over time as the blog establishes authority and amasses content.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. Advertising & PR.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

JULY 23, 2013

So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Social media. Purchased links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? What new features should you get familiar with?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JULY 24, 2018

promote the brand through creation and distribution of share-worthy content. Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. content performance reporting. Facebook Marketing Tools.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

JANUARY 21, 2021

Marketers can use behavioral data to ramp up sales; provide more useful, relevant and authoritative content; analyze the average order value to segment high-value customers from lower ones; plan for future development; and predict customer behavior and brand engagement in the future. along with that prized personalization impact.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229