Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
Social Media Strategery
MAY 25, 2013
You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. What types of content did you share? Get on Twitter and share your thoughts on the latest PR crisis. Follow them on Twitter.
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Social Media Strategery
JANUARY 20, 2014
Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc.
Social Media Strategery
APRIL 23, 2012
" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. About getting media coverage.
Social Media Strategery
AUGUST 18, 2010
Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier.
Social Media Strategery
JANUARY 21, 2010
leaders on Twitter, are my primary sources of all things Gov 2.0. From an entrepreneurial perspective, I’d like to see GovFresh evolve into a sustainable business, through sponsorships, partnerships, advertising, consulting, events or all of the above. Also, I can appreciate the financial challenges of original content media.
Social Media Strategery
DECEMBER 24, 2009
advertisement for children to call Santa misprinted the telephone number. link] tericee (Teri Centner) Twitter Comment I didn’t realize NORAD has been tracking Santa for FIFTY YEARS (with the help of #boozallen!) Russell) Twitter Comment Do You Know Where Santa is Tonight?
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