Janet Fouts
DECEMBER 10, 2013
Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Facebook and Twitter are now publicly traded, and they have shareholders to please. Can you make money?
Janet Fouts
OCTOBER 15, 2012
Yesterday was a momentous event in advertising history. Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the viewer ship of these events, they have their own web TV channel called RedBullTV. Red Bull on Twitter. Obviously the big one is content is truly king.
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Janet Fouts
FEBRUARY 27, 2013
It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. A quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged. Find him on Twitter , Google+ or read more from him on his blog: Sword and the Script.
Janet Fouts
NOVEMBER 7, 2017
According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. You did, and that, my friend, is User Generated Content.
Janet Fouts
DECEMBER 23, 2010
An empty profile, or worse yet–one being used to advertise the service that created them for you–isn’t doing your brand any favors. Drop a link to your blog, twitter stream or any RSS feed into Wordle and see how the word cloud produced relates to your brand. Did you use a service like Claim.io Is your message being delivered?
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