Direct Marketing Observations

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10 social sites you might have missed

Direct Marketing Observations

Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals.

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This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising.

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Social Media Specialists Are No Longer Needed

Direct Marketing Observations

Or where the title of the promo piece was as important as the content contained within? Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. Things are changing. or starting blogger outreach campaigns ? I’ve evolved and so have you. Do they have to have deep knowledge? The next act.

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It’s Time to Rethink Facebook

Direct Marketing Observations

You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol. And then there’s that whole contextual advertising thing taking place on the social network. I know I don’t.

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