Dave Fleet

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A Digital Lens on the U.S. Election

Dave Fleet

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Implications for business: Pay attention to the content you produce that performs well, and learn from it. Echo Chambers Prevail.

Analytics 305
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Four theories on the declining trust in Canadian social media

Dave Fleet

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. The gradual decline of Twitter. It’s more of a secondary ‘I happened to see that’ side-effect, whereas people often specifically search Twitter for news).

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A Digital Lens on the U.S. Election

Dave Fleet

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Implications for business: Pay attention to the content you produce that performs well, and learn from it. Echo Chambers Prevail.

Analytics 150
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HOW TO: Read 26 Books A Year

Dave Fleet

The Fall Of Advertising And The Rise Of PR by Al Ries & Laura Ries. Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy – read my review here. The other day I asked my Twitter friends what I should read in 2011. Influence: The Psychology Of Persuasion , by Robert Cialdini.

How To 414
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Reflections on the changing digital agency environment

Dave Fleet

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Low-cost content production is gaining traction. Facebook has long since made the switch to put visual content first.

Mobile 105
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Yeah, Well Your Agency Is Killing Unicorns

Dave Fleet

Why does content have to be purely either “news, offers and the occasional contest&# or “developing a brand’s purpose&# ? Let’s start with the particular post in question. The primary issue here is the false dichotomies that are put forward. Why does everything have to be black and white?

Journal 366