Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. Every social network is not right for every business and/or their customers.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. Every social network is not right for every business and/or their customers.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. Facebook is the world’s largest social network. We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform.

Meme 54

Meme Real Estate MySpace Organization 54