Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Personal Social Media. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

OCTOBER 25, 2010

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. They then layer that on top of social media which, while gaining in credibility, is still not credible as a source on its own.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

FEBRUARY 7, 2011

As part of my new approach to creating content , I’m going to begin curating the best for you. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

DECEMBER 26, 2010

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt. The Fall Of Advertising And The Rise Of PR by Al Ries & Laura Ries. Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy – read my review here. UnMarketing: Stop Marketing.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

FEBRUARY 4, 2016

Here are a couple of theories from my end: More media, less social. The last year has seen Facebook – as the dominant social network – continue to monetize its platform. This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Compete Loyalty 105