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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

Know that this wasn’t unique content that podcasters created for Facebook. You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). No advertising.

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Keyword Advertising Search Patent Portfolio to be Auctioned

Bill Hartzer

A patent portfolio related to keyword advertising and conventional search will be auctioned off on March 31st, 2011 in New York City. The patent portfolio discloses a content-based method that enhances conventional search. that match against advertisements relating to such topics. .

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Facebook Reader a welcome feature

Sherrilynne Starkie

I did, at one time, make use of an RSS reader called BlogBridge. I liked that it had the ability to search through feeds to find specific content. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Facebook advertising facts.

Features 271
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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. Also, doing it now means you can alert them again in the future with enough of a gap to remind them without annoying people who don’t subscribe via RSS.

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