Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202

SM2 Vocus Alterian Radian6 202

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Interestingly this segment along with those of Ciudadanos y Podemos (Spanish political parties) consume the most televised content.

Nielsen 112

Nielsen Overview Sports Influencer 112

Proactive Report

MAY 12, 2013

We’ve used paid media for branding and positioning with advertorials or sponsored content. Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Branded content or native advertising is much more than the old advertorial. Native advertising is based on storytelling.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Convince & Convert

JANUARY 19, 2015

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Further, content from employees is often more trusted than content from the organization itself. Build the WIIFM case.

Trends 60

Trends Content UGC Marketing 60

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Twist Image

OCTOBER 18, 2011

With smartphones and iPads now promoting content where, when and how consumers want it, the trend is not being lost on television. Consumers would like TV content on-demand, but not just from the comforts of their home. The promise to advertisers was all about the captive audience at a set time on a set date. advertiser.

iPad 104

iPad Nielsen Advertising Activities 104

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

MAY 12, 2013

We’ve used paid media for branding and positioning with advertorials or sponsored content. Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Branded content or native advertising is much more than the old advertorial. Native advertising is based on storytelling.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

We’ve used paid media for branding and positioning with advertorials or sponsored content. Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Branded content or native advertising is much more than the old advertorial. Native advertising is based on storytelling.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. We believe that great content can come from any of our clients’ stakeholders. Similar Posts: Branded Content: 6 Things To Remember before Publishing. Increase Collaboration.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. It’s not just about taking the regular US English content and translating it into Spanish; that doesn’t work. Please support them; we couldn’t do it without their help! It’s a mix of language between English and Spanish.”

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. Even United often Regrams content from its biggest followers. Influencers Build Relationships.

Influencer 111

Influencer Social Media How To SEO 111

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. received 13 percent. pts Settings.

Google 254

Google Class Creative Commons Yahoo 254

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. This unique tool allows you to give away a digital product only when users share on Twitter or Facebook. Socialbro is one of my favourite Twitter management tools. That is where Commun.it

Tools 151

Tools Digg Nielsen Klout 151

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 143

Brands Content Social Media Consultant 143

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. Where do you start? points from 22.5

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Mindjumpers

JULY 30, 2010

link] Jonas Klit Nielsen says: August 5, 2010 at 5:24 pm Hi Evert, In the beginning of the blog post, you can see that it is written by J-P De Clerck which is the guy writing on the blog you have mentioned in the post. it seems you wrote the article above, however the link below makes think otherwise? Leave a Reply Click here to cancel reply.

Marketing 251

Marketing Nielsen Forums Groups 251

Convince & Convert

SEPTEMBER 2, 2015

When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. If it sounds easier than scouring Twitter profiles, that’s because it is! A simple, “Hey Hillary, I know you are an expert in content marketing, share with us some tips!”

Influencer 60

Influencer Brands Marketing Authentication 60

Diva Marketing Blog

JUNE 19, 2016

Diva Marketing : What tips on how to create compelling blog content that builds a loyal audience can you give us? That’s powerful information for them to be able to take to advertisers who would purchase air time during my show. How do you play to the strengths of, let’s say the Big 3: Facebook, Instagram and Twitter?

Travel 75

Travel Hosting Social Media Influencer 75

Proactive Report

MAY 6, 2010

Every newspaper and magazine has a website and that website has a voracious appetite for content. million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Does it have links to all your social media content?

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. So when you successfully create a hashtag for your business, other benefits include: Optimize for Discovery: Hashtags are basically another organic output for your content. Hashtags started on Twitter.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. Ask for User-Generated Content. Social Business bellhops case study customer experience humanity humanization user generated content' Not these guys. This is so smart.

Case Study 60

Case Study Nielsen Study Process 60

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. If you’re not using the power of social proof to your advantage, your landing pages, social media posts, product pages, blog content and other marketing channels may not be converting as well as they could be.

Conversation 110

Conversation How To Review Influencer 110

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Ignite Social Media

FEBRUARY 11, 2021

Viewable Impressions: Standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that which appears at least 50% on screen for more than 1 second. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times. Calculated by video views divided by reach.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

JUNE 19, 2016

Diva Marketing : What tips on how to create compelling blog content that builds a loyal audience can you give us? That’s powerful information for them to be able to take to advertisers who would purchase air time during my show. How do you play to the strengths of, let’s say the Big 3: Facebook, Instagram and Twitter?

Travel 40

Travel Hosting Social Media Influencer 40

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script. Are they on Google+?

Press Release 217

Press Release Nielsen Blogger SEO 217

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. User Generated Content (UGC). Not so much.

UGC 87

UGC Report Social Media Nielsen 87

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Pros and cons of Facebook advertising. Sounds great, right!

Advertising 40

Advertising Facebook URL Campaign 40

Socialmedia.biz

SEPTEMBER 29, 2018

While most businesses use PPC or a variety of advertising campaigns to create brand awareness, sometimes, going back to basics and relying on traditional methods to attract customers works the best. Readers want well-written content that’s helpful and has a suitable call-to-action. Be mindful of your post length.

Startup 109

Startup Social Media How To Nielsen 109

Convince & Convert

NOVEMBER 20, 2013

In the years since Benioff wrote his manifesto, enterprises have become obsessed with connecting with customers via Facebook, Twitter or other social media, as they then monitor sentiment and measure effectiveness. No longer purely a medium for self-expression, it has become the predominant marketing channel.

Social Media 150

Social Media Sentiment Nielsen Reputation 150